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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Biggest Online Shopping Day Ever

I hope everyone had a great Christmas Day Friday and that "Santa" brought you all of the things you were hoping for. Though overall Christmas retail sales were sluggish again this year, online sales remained a bright spot. In fact, comScore reported that Tuesday, December 15th set a new one day record for online retail sales, hitting $913 million, easily surpassing the second biggest day on record set November 30, 2009 (Cyber Monday) when sales hits $887 million.

MediaPost.com quoted comScore chairman Gian Fulgoni as saying that each day December 15th through December 17th (the last day that many online retailers would guarantee free shipping in time for Christmas), "saw at least $800 million in spending as savvy consumers may have been waiting for last-minute deals."

Overall, online holiday retail sales from Nov. 1 to Dec. 18 are up 3.7% to $24.757 billion after reaching $23.873 billion in the same period last year according to comScore. MediaPost said that a different source, MasterCard 

Worldwide, reported even stronger online growth, estimating e-commerce sales increased 13% for the period Nov. 1 - Dec. 12, and 14.4% since the Friday after Thanksgiving. MasterCard's SpendingPulse report characterized e-commerce as "one of the stars of the season."

Results from the final week before Christmas are not out yet but none of the days after December 17 was expected to rank among the highest because, as the calendar got closer to Christmas, people were afraid their online purchases could not be delivered in time for the holiday. 

Further evidence of the growth of ecommerce can be found in the latest list of companies that have signed up to run expensive ads in the February 7th Super Bowl telecast. In addition to online giants like Godaddy, Monster.com, CareerBuilder, Cars.com and E-trade, first time

Super Bowl advertiser Home Away joins the big-spending crowd. Home Away is an Austin, Texas based company that provides online vacation-rental listings services.

With the Super Bowl still more than five weeks away, more advertisers will be signing up and with the continuing growth of ecommerce, odds are good that the web will have additional representatives on the telecast of the big game.

(Posted Dec. 28, 2009)

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