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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Behind Closed Doors: T.R.A.F.F.I.C. Las Vegas Introduces Private Option for Test Track + DomainState Forum Goes Up For Sale

Earlier today we published a preview of the T.R.A.F.F.I.C. Las Vegas 2010 conference coming up January 21-23 at the Hard Rock Hotel & Casino. The preview includes an interview with Rick Latona who will be take over promotion of five of the six T.R.A.F.F.I.C. conferences scheduled this year (show Co-Founders Rick Schwartz and Howard Neu will stage a conference scheduled for  Miami's South Beach in October).

We have some additional news about T.R.A.F.F.I.C. Las Vegas that came in after we did the interview with Rick. A highlight of the conference will be Test Track, a session where business owners seeking capital for their enterprises will get a chance to pitch their story to a panel of angel investors. The new wrinkle, just announced today, is that some business owners who do not want to make their pitch in front of a public audience will be allowed to meet with potential investors behind closed doors.

Rick Latona emphasized that "Most pitches will still be made in the room in front of everyone, but this is business.  We don’t want to miss an opportunity to invest in an existing company or a start-up just because the owner doesn’t want to ask for funding publicly.”

Applications to pitch your business to the investors can be made at www.targetedtraffic.com/test-track.php.  Applications for the closed-door pitches are made on the same form, but those should start off the Description field with “Closed-Door Preferred” or “Closed-Door Only

By the way, as most of you know, the Test Track idea is based on ABC-TV's Shark Tank program which drew a solid audience when it debuted last year. It has been off the air for several weeks now but a brand new season begins Friday night, January 8 at 9pm (U.S. Eastern time). If you haven't seen this fascinating show before, check it out to get an idea of what you will be seeing live at T.R.A.F.F.I.C. in Las Vegas.

 

One other note today, one that is a sad one for most domain industry veterans. The three founders of the DomainState.com forum, Paul Cotton, Paul Shaw and Matt Purtell, have

announced that after seven years of running the venerable site, they are putting it up for sale. In a note to forum members, the administrators said, "Our aim is to have the site sold within the next couple of weeks and we are considering offers now so any interested parties please contact us ASAP at [email protected]."

When I entered the industry in the spring of 2002, the two Pauls and Matt were moderators at DNForum.com where their sage, unbiased advice won them a loyal and appreciative following. They went on to create their own forum at DomainState that has always been unique in a number of ways. For one thing, they didn't accept advertising. The trio always viewed the site as their "hobby" with the ownership side of it being just a means to an end so they could have a special place to talk domains. 

DomainState Co-Founder Paul Shaw at
the 2006 Domain Roundtable conference

Beholden to no one, you could always count on them for honest answers to questions posed in the forum. Many did not like the answers they got, but the admins felt it was far more important to tell site visitors what they, from their extensive experience, believed to be true rather than what people wanted to hear. Everyone had to check their ego at the door and I have always thought that was one of the most valuable aspects of the site. If you wanted an unbiased sounding board, DomainState has been the place to find it.

Though I communicated with them through the forum many times over the years, I never got to meet Paul Cotton or Matt Purtell in person (Paul lives in England and Matt in Australia), however I did have the honor of meeting Paul Shaw (DomainState ID: Snoopy), also an Aussie, when he crossed the ocean to attend the 2006 Domain Roundtable conference in Bellevue, Washington. 

The founders said the decision to sell was made because "we have realized that it is no longer something we can commit the same level of energy as we once did." I wish the three of them well and say goodbye with a sincere thank you for the time, expertise and advice they so generously shared with everyone who asked for it over the years.

(Posted Jan. 4, 2010)

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