Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson.
Rick
Latona Converts Popular Domain Sales Newsletter Into a
Daily 24-Hour Auction & Sedo Rings Up Over
$785,000 in .TV Sales
Just
about every serious domain buyerhas
gotten used to receiving Rick Latona's
Daily Domains newsletter offering
carefully selected domain name for sale. Today's
newsletter contained something different though
- an announcement
that Latona is changing his entire
sales
model. Instead of continuing to send a daily
list of domains with first come first served set
sale prices, domains in the daily email will
be up for grabs in a 24-hour auction that
will be conduced on the company's slick new
online auction platform at Latonas.com.
To
get the new format off to a fast start, Latona's
pulled 120 domain names from their own
inventory for the first 24-hour event (now open
for bids hereuntil 10am Eastern
time tomorrow - Friday, April 9) and gave each
of them a reserve price of just $1.
Going
forward Latona told those that who want to
offer names for sale through his platform
that $1
auctions will not be the norm (at
least for now). As has been the case in
the past, a buy-it-now price set by the
seller will be the reserve. However,
the auction format will open up the
possibility of realizing higher sales
prices. Under the old format if you didn't
get a chance to read your newsletter until
late in the day, domains you wanted may
have been snapped up by people who read
the email before you. With the new 24-hour
window, buyers will have a chance to
compete for all names on the list.
Latona
said that 15,000 domain, internet marketing
professionals, and businesspeople have
subscribed to his list over the years, so he is
able to give good domains a lot of
exposure.
Rick
Latona
Latona
noted another advantage of the new
system saying "Also new is complete
transparency. Now everyone will know
what we are selling or aren’t selling.
Everyone will know what they are getting
for their names. Those who sell their
names will know that they are getting
exactly what their names are
worth." You can sign
up for Latona's daily newsletter here.
Also today, Sedo
concluded an online auction of premium
.TV domain names that netted an
impressive $785,645 in sales. 20 of
the 115 domains in the auction went for at
least $10,000 and the top one, Business.tv,
smashed the six-figure barrier with a $100,999
sale.
All told,
bidders from 36 different countries
snapped up just under 97% of the
available inventory (111 of the 115
domains).
Below
is a list of the top 20 sales from this auction:
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Lowdown, so please email [email protected]with any interesting information you might have. If possible,
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