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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
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The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Assets of 1-800-BUSINESS LLC to Be Auctioned Off Including Domain Name and Matching Toll Free Phone Number

1-800-BUSINESS LLC,  a company that was formed to operate a business around the toll-free vanity number, 1-800-BUSINESS and its numerous URL’s, including www.1-800-BUSINESS.com plans to sell off essentially all of its assets in a May 27 auction

Streambank, LLC, an advisory firm specializing in the valuation and sale of intangible assets, announced the firm will oversee the auction (more details on the sale are here) with the bidding deadline set for May 25, 2010

The assets include two dozen domain names in addition to 1-800-BUSINESS.com, including 1-800-BUSINESS.org, 1-800-BUSINESS.biz and 1-800-BUSINESS.ca. In addition, the toll-free vanity phone number 1-800-BUSINESS is part of the package along with one additional toll-free
number. 

In a press release Streambank Founder Gabe Fried said, "Premium vanity phone numbers such as these, and their companion domain names, can prove quite valuable, providing the marketing foundation for a new company or for more effective marketing campaigns in an existing company. Employing the generic and memorable term business’ in seeking new business customers, these assets could be utilized by a variety of B2B entities including banking and credit card firms, business loan brokers, accounting firms, insurance companies, search engine/Yellow Pages/directory assistance
firms, business publications, franchisee recruiters, payroll companies and business brokers, to name a few.”

Streambank partner Margaret Birlem added “Successful B2C companies utilize premium generic
easy-to-remember phone numbers for the sale of a variety of products including flowers,
contact lenses and pet medications, and now there is an exciting opportunity in the B2B
arena with 1-800-BUSINESS. This is a rare opportunity to acquire an easily-recalled and
recognizable B2B vanity phone number and URLs that can help create and reinforce a
powerful brand.”

(Posted April 21, 2010) 


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