Oh Canada! panel discussed current
CIRA initiatives to promote the .CA extension as
well as issues related to the future direction
on the ccTLD - most notably whether or not .CA's
requirement that those registering .CA domains
have a Canadian presence. CIRA has uphold
that rule in the past but has expressed a
willingness to at least discuss changing it.
Businessmen like Maxmych and Muscovitch think
the kind of open registration approach used by
many other ccTLDs would enhance Canada's
position in global ecommerce.
was especially impressed by CIRA's .CA
promotional efforts, including extensive
advertising and contests, that Fowler showed in
his presentation. That has helped .CA's share of
total regstrations in Canada rise from 21%
to 27% over the past three years while
.com's share has decreased. Fowler was brought
on board to proactively market his country's
extension and I think the results he has
achieved serve as an example that other
ccTLD regstry operators could successfully
day closed with a .CA domain auction (with
a few Canada related .coms sprinkled in)
conducted by Rick Latona Auctions.
from the Rick Latona Auctions .CA domain
auction Wednesday afternoon in Vancouver.
auction wound up generating over $260,000
in sales with Surrey.com generating the
lion's share of the revenue with a $195,000
sale (Surrey.com is a developed website devoted to
the city of Surrey, British Columbia, so it
is not purely a domain sale - but is an impressive
transaction none the less). The top .CA sales
included Snowboards.ca ($20,250), Diet.ca
($20,000) and Vehicles.ca ($9,000).
the auction, PPX International Executive
Chairman Gregg McNair opened the doors to
his suite on the top floor of the show venue, the Renaissance
Vancouver Harborside Hotel, for a party open
to all conference attendees. That event started at
6pm and was still going strong when I finally
called it a night at 10:30pm.
to R): Ray Neu, Diana Jackson, Laura
Schmidt, Kellie Peterson, Susan
Prosser and Jodi Chamberlain at last
night's post auction party hosted by Gregg
McNair. Other guests on the balcony in the
background took in the panoramic view of Vancouver's
Coal Harbour from the 19th floor suite.
final day of T.R.A.F.F.I.C. Vancouver gets
underway today at 11am local time (2pm U.S.
eastern time) with a panel session on Domain
Development. It will be followed by
seminars on Mastering the Resale Market
and Advanced Parking Solutions, then
at 3:45pm (6:45pm Eastern) the Main Live Domain
Auction, staged by Rick
Latona Auctions, is scheduled to get
have the closing day photos and highlights for you
in my last post from Vancouver early Friday
morning before we begin the return trip to our
home base in Florida.