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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

New Partnerships Allow Skip Hoagland to Expand His Empire Again With the Launch of Shooting.com and CarClassifieds.com

Skip Hoagland's ever expanding Domains New Media network has expanded yet again with the launch of Shooting.com and CarClassifieds.com. Hoagland, who was profiled in our July 2008 Cover Story, has one of the world's best portfolio's of .com geo and generic keyword 

Skip Hoagland
Founder, Domains New Media

domain names. As Hoagland explained in our article, he has managed to develop many of his outstanding domains into popular websites (including Atlanta.com, MyrtleBeach.com, BuenosAires.com and Fishing.com, to name just a few) by forming partnerships with skilled designers and developers. 

Hoagland applied that successful strategy again to transform category killing domains Shooting.com and CarClassifieds.com into new destinations online. Hoagland worked with cousins Juan Pablo (J.P.) Reynal and J.J. Reynal of Buenos Aires, Argentina based Patagonia Publishing Company S.A. to get Shooting.com off the ground.

 Patagonia is a well-established publishing company that has produce numerous books, videos and websites since being founded in 2000.  Like Hoagland, J.P. and J.J. are avid 

hunters and anglers - self described "outdoor fanatics - so the men had an instant rapport that led to their business partnership. 

J.J. Reynal
Patagonia Publishing Company S.A.

Juan Pablo. Reynal
Patagonia Publishing Company S.A.

The Reynals set up Shooting.com as a social and interactive online network devoted to hunters in U.S. and around the world. Visitors can post their own photos, videos, stories and hunting knowledge on the site and participate in Shooting.com's specialized forums. 

Hoagland has also become a major player in the Classified Ad space and owns dozens of product and geo-targeted classifed as domain names. To get CarClassifieds.com developed he joined forces with Tony French, the President & Co-Founder of Automotive Internet Media, a premier integrated media and lead distribution company.

With the weakening (and even demise) of many of the country’s newspapers over the past few years - and over a billion dollar decline in traditional classified ad revenue - CarClassifieds.com expects to help fill the void with an online automotive classified site that lists millions of new and used vehicle for sale.  

French pointed out the many advantages the web provides over fading traditional classified platforms.  “When many people think of classified advertising, they usually think of text-only running down a narrow column in the newspaper, generally with no pictures,” French said. “With online classifieds, you’re not limited by the boundaries of print.”  

Tony French, President
Automotive Internet Media

"CarClassifieds.com provides the vehicle price, descriptions and options, multiple photos, seller’s contact information, optional vehicle videos and more. Consumers can get an appraisal on their trade-in, communicate with sellers, shop for insurance and save money on financing - all in one place without leaving their home.” 

Hoagland noted, “My philosophy has always been to team up with the right partners. I was very impressed by what AIM had accomplished in such a short time, but what is important to me is their understanding of the automotive industry and their expertise in SEO – a powerful combination.” 

One other note today - this is the final day of the .CO Land Rush (the period when the most desired domains are available at premium prices before general public registration begins). You can claim a Land Rush domain through any one of 10 .CO Accredited Registrar partners, including GoDaddy.com, Register.com, Network Solutions, eNom, InternetX, Dotster, Melbourne IT, OpenSRS, My.co, and Dominio Amigo, or any of the resellers within each registrar’s extended networks. When more than one party seeks the same domain those names go to auction.

General registration of .CO domains will begin on Tuesday (July 20). From that point on anyone can register a .CO domain at lower everyday prices that will be set by the various registrars whom the .CO Registry has authorized to offer the extension.

(Posted July 16, 2010) 


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