|
Next
up, at 10:30am, Naresh Rekhi,
the Director of Product
Management at comScore Inc.,
talked about Internet
Vital Signs. Naresh
shared statistical insights on
user, keyword and advertising
category trends gathered from
comScore's Media Metrix
suite of products. He also
discussed key metrics indicating
the growing influence of social
media, mobile media, and video
content on the web. You can
view Naresh's complete
presentation here.
30
minutes later, it was time for
the conference keynote featuring
David Mason, Senior Vice
President in charge of the AOL Content Platform.
This session was presented in
a fireside chat
format with Jeff Kupietzky
returning to the stage to
interview Mr. Mason.
Mason
discussed AOL's plans to launch a
scalable content platform for publishers |
ComScore's
Naresh Rekhi
analyzing
Internet Vital Signs
at DOMAINfest New York. |
|
in early 2011.
Mason said the new platform,
to be implemented through Seed.com,
will produce advantages for advertisers and publishers
alike. He stressed the
importance of the domain
channel to AOL and the
flexibility of the upcoming
initiative.
Mason also fielded questions
from the audience to close out
the well-received session.
Above:
AOL Senior VP David Mason
(right) fields questions from Jeff
Kupietzky
and the audience during a
keynote fireside chat at DOMAINfest
New York.
Below:
Part of the crowd on hand for
the keynote session.
After
a noon lunch break, attendees
returned to the conference floor
for a two-hour power networking
session that featured experts
in four different fields who were
on hand to answer questions one on
one. The experts set up in four
different areas and wore white lab
coats to make them easy to
identify. Attendees could then
circulate around the room to get
advice.
A
scene from one of the power
networking discussions at DOMAINfest
New York.
The
four topics covered and the
experts who provided advice were:
-
Topic
1: Local Search Trends – Is
it Time to Invest?: Andrew Allemann, David Asplund, Elliot Silver, Frank Langston, Steven Kaziyev
-
Topic
2: How to Get the Most out of
Affiliate Marketing: Dan Ho, Evan Horowitz, Reed Shelley, Adam Weiss
-
Topic
3: Online Advertising Trends:
Jay Berkowitz, Adam Epstein, Roderick
Moon, Tom Rusling, Hui Tam
-
Topic
4: Legal Q&A: John Berryhill, Ari Goldberger, Todd Greene
The
final order of business was Moniker's
big live domain auction
that got underway at 4pm. That
event, conducted by auctioneer Wayne
Wheat, wound up generating $1,801,900
in sales from the show catalog ($1,265,000
of that amount came from a
five-name package including T-Shirts.com
that was actually closed in a
separate deal the day before it
was scheduled to go on the block
during the live event. We posted
more details on that deal in our
weekly domain
sales report).
Above:
Monte Cahn (Moniker.com)
& Auctioneer Wayne Wheat
(standing) run the live auction.
Below:
Part of the crowd on hand for Moniker's
live domain auction.
Other
notable sales from the auction
included Disco.com ($255,000),
BigApple.com ($70,000), NewYorkApartments.com
($65,000), Companion.com
($45,000) and, in what may
have been the deal of the day, Exterminating.com
at $35,000.
The
curtain came down on DOMAINfest
New York with a 7:30pm Networking
Dinner Party hosted by
DomainSponsor.com.
Attendees
wrapped up a busy Power Networking
Day at
DOMAINfest New York with this
evening dinner party.
DOMAINfest
New York drew a lot of favorable
mainstream media attention,
including this video
report at CNNMoney.com
and wire
service coverage from Reuters.
With another successful show under
their belt, the DOMAINfest team
now turn their attention to the
other side of the Atlantic for DOMAINfest
Europe 2010 which is
coming up in Prague, Czech
Republic October 5-7, 2010.
Early registration is available
through Tuesday, August 31
for $495. The
standard conference rate of $595
will then be in effect through September
30. |
