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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Bodies Continue to Pile Up Under Internet Assault - Latest Victim: The White Pages - Plus NumericDomains.com Offers New Domain Sales Option

A headline in a local newspaper (the St. Petersburg Times) caught my attention a few days ago. It said White Pages End Is Near. Wow, still another true institution of American life is about to be swept away by the web. Everyone in our business should be thanking our lucky stars that we are on the right side of this irresistible wave that continues to wash away things that have been have been a part of everyday life for the past century or more. 

The article by Ivan Penn was about the Florida Public Service Commission granting Verizon's request to stop delivering White Pages phone books to residential customers unless they specifically ask for them. Verizon has been delivering one million copies of the White Pages to local homes every autumn and I can't imagine how many of those go straight into the recycling bin (as mine does, along

with Yellow Pages books) or worse, into regular garbage cans and destined for immediate incineration. With listings readily available online, unwanted printed books have been a massive waste of resources for years now for those who have moved onto the Internet (and these days that is most of us). 

Verizon has also asked other states, including New York and New Jersey, to allow them to stop delivering White Pages books. However, whether you want them or not, they want to keep throwing Yellow Pages books in your driveway because they still sell ads to a lot of businesses who don't know that most people no longer see their ads in the quickly trashed books. Still, it is just a matter of time before the Yellow Pages become history too. 

In a similar vein, I've also been reading a lot this week about new set top boxes that bring Internet TV directly to the HDTV in your living room. This development has cable TV executives in a panic. They've already seen the devastation in other media - newspapers, radio and local TV, so they know the handwriting is on the wall if they don't find a way to adapt. Websites (built on domain names of course) are inexorably becoming the media distribution platforms that people are gravitating too. Things may be tough all over, but I don't think anyone could be situated in a better place than owners of quality domains and websites are today.

Speaking of websites, Domaining.com owner Francois Carrillo has just cranked out another one - smartly built, as he always does, on an exact keyword match domain name. This time it is NumericDomains.com that adds

another piece to Carrillo's network of specialty domain sales sites (a group that also includes PremiumDomains.com, BargainDomains.com, TrafficDomains.com, Catchy.com and Flipping.co

As you would expect NumericDomains.com specializes in selling domains composed completely of numerals - especially those with three or four numbers. With the site's low 8% commission rate (and that includes the escrow fee), you might want to give it a try. 

(Posted Sept. 28, 2010) 


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