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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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.Info
Report Says Extension Gaining Ground + .CO to Get Boost
in GoDaddy Super Bowl Commercial + Warren Royal's
Bobbleheads.com Gets Big
Plug on TV
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Afilias,
the operator of the .INFO registry,
has released their 2010
.INFO Annual Report.
.INFO was the first
generic, unrestricted gTLD to be launched since .com
and in
the nine years since its debut in 2001, the
number of registered .INFO domains has grown to
nearly
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6.8
million, making it the 4th largest
gTLD on the
Internet and the 7th largest extension
overall.
In
2010, the number of registered .INFO domains
jumped nearly 30% from the previous
year. North America remained the
top market for .INFO domains accounting for 58%
of registrations. Europe was next at 27%,
followed by the Asia Pacific region with 12%.
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Roland
LaPlante, Senior Vice President and Chief
Marketing Officer for Afilias, said, ".INFO
now represents 44% of the registration
market for new TLDs and is more than double
the size of any other new TLD ever launched. .INFO’s
success provides many lessons applicable to the
launches of new TLDs to come. Afilias has been
able to use our experiences with .INFO as a
foundation for supporting the successful approval,
launch and growth of more new TLDs than any other
registry services provider.”
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The .CO
Registry also has something to
celebrate today. They hosted a party last
night in Cartegena, Colombia where
the 39th international ICANN meeting
is being held this week. At that party, a
video message from GoDaddy founder
Bob Parsons to .CO CEO Juan Calle
was screened and in that message Parsons
hinted that .CO would be featured in one
of GoDaddy's popular Super Bowl
commercials in February. Parsons
said an official announcement was coming
next week (Dec. 13th) but blogger Michael
Berkens, who was at the party, reported
shortly after it ended that it was clear
what Parsons was saying. Last year's TV
audience for the Super Bowl was over 95
million people so you can see why this
news is creating a lot of excitement in
the .CO camp. |
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Warren
Royal, the founder of Bobbleheads.com,
who was featured in our December
2008 Cover
Story) also have some TV
exposure to celebrate. Warren
got a big plug from the CBS-TV
affiliate in Atlanta when
the hosts of their Morning Show
invited him to appear on the air.
They raved about his
company's custom-made bobblehead
dolls as the perfect Christmas
gift idea. The three co-hosts
were especially thrilled when
Warren presented them with new
bobbleheads of themselves. |
Warren
Royal (right) of Bobbleheads.com
during his
guest appearance on the CBS
Atlanta Morning Show |
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Warren's
story is one of the best examples
you will ever find of the value
and power of a generic .com
domain. He bought Bobbleheads.com
for just $30,000 and has
since developed a thriving
business on the domain - a
business that was given an immeasurable
boost by being built on the
name that defines the entire product
category.
Initially
Warren sold dolls made by other
companies, then he expanded in
producing custom made dolls of his
own (he has even released two
bobbleheads dolls depicting domain
industry figures - Rick
Schwartz and Ron
Jackson, each of which
he retails for $19.95).
During his TV appearance Royal
said he could produce a custom
made doll of anyone for
as little as $89. The customer
just sends in a photo or two of
the person they want made into a
doll and Bobbleheads.com takes it
from there. Thanks to his TV
appearance you can bet his
Christmas business just got a big
boost.
Warren
was featured on two different
segments during the show. You can
see a video
clip of his first segment here. The
second segment, which the reporter
closed by showing the Ron Jackson
bobblehead doll (thankfully
without sticking any pins in it!),
can be seen here. |
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(Posted
Dec. 7,
2010)
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For
all current Lowdown posts - Go
Here
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We need your help to keep giving
domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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