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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Chef Patrick Tells Us About His $175,000 Purchase of ScienceFiction.com and What Is In Store for the Generic Gem

Patrick Ruddell, better known to many in the domain business by his blogging nom de plume, Chef Patrick, or by the role he added last April as a domain broker for Moniker.com or as the guy who promoted the first domain conference on a cruise ship, October's DN Cruise, has added still another claim to fame. Today Patrick revealed that he and a small group of partners had 

acquired ScienceFiction.com for $175,000 and that they have already completed a soft launch of their website on the category defining domain name.   

Ruddell acquired the name from DomainCapital.com, a well-known finance company that had taken control of the property when the previous owner failed to keep up with the payments on it. DomainCapital will continue to hold title to the domain until Ruddell's group completes their escrow payments for the generic gem. 

Patrick Ruddell
Founder & CEO, ScienceFiction.com

Ruddell and his team is determined to recoup their investment, and then some, by making ScienceFiction.com the world's premier website in a pop culture category that is famous for its wildly fanatical followers. Patrick told me, "Our plans are simple - to create kick ass unique content and provide a lot of it every day. As of right now we have three writers and plans to add more. Luckily, because of my time constraints, one of my partners, Dirk Van Tilborg, is our Editor in Chief. He has a degree in journalism and English and has been writing for over 20 years. Plus Dirk's a big sci-fi geek so that always helps!"

This page at ScienceFiction.com has more details on the various partners and staff members who are running the new website. 

Ruddell is confident in the project's future because he understands full well how many doors are opened by owning a domain that 

defines an entire category like this. "ScienceFiction.com has given me instant credibility in the sci-fi community," Ruddell said. "I have been able to call several executives in the business and get right through."

Some say they favor the term "SciFi" over "Science Fiction" but Ruddell is not one of them. "Science Fiction is preferred over "Sci-Fi" in other countries. It is Americans that tend to abbreviate names. With "Science Fiction" I get more searches globally and locally sci-fi and science fiction receive the same amount," Ruddell said.

While ScienceFiction.com already has a nice, clean look, Ruddell said you haven't seen anything yet. "We have plans to do more with graphic design and layout. For now though it was important to get the new site out, start building content and start interacting with our audience. They will tell us what they want!." Ruddell said.

Ruddell has always been known for his promotional skills and he immediately applied those to the new site. "We are giving away an XBOX 360 and a Kinect with a game. We are giving away one for every 1,000 Facebook "likes" we receive via Facebook.com/ScienceFiction."

It is remarkable to see what a great domain can do for someone. Ruddell, a former real estate investor, is a relative newcomer to this space, having jumped head first into the domain industry 

in 2008 when the real estate market collapsed. Now here he is, less than two years later, at the helm of ScienceFiction.com. To put that into perspective, the entity that has to settle for the second best gTLD version of the 
exact term - ScienceFiction.net - is book selling giant Barnes & Noble. When you can leap frog that kind of competition in the domain hierarchy through a single purchase (albeit it an expensive one) it boggles the mind.

Barnes & Noble has the second best gTLD
using the exact term "Science Fiction"

It is also waking up a lot of people in mainstream business who are coming to realize how a great domain name could put them on the map overnight. That why you've got to love this business and the potential it has as the web continues to take over the world.

(Posted Dec. 23, 2010) 


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