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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

New Developments at NameMedia, T.R.A.F.F.I.C., Boxcar.com and DomainTools.com Join Continuing Illness Investigation in the News 

After spending most of the past two weeks focused on the outbreak of illnesses that followed this month's DOMAINfest Global conference, we have some catching up to do on other recent industry developments. The illness story isn't over yet as public health officials are continuing to conduct lab tests to determine exactly what caused close to 200 conference attendees to fall ill. I understand they are using blood and urine specimens taken from patients to grow cultures that will help them identify the source of the illnesses (this is a slow process which is why we haven't gotten any definitive answers yet). While the medical professionals continue their work we will turn our attention back to business until they have some new information that we can pass along to you.

For starters we want to join in welcoming a key new members to the executive team at NameMedia. Mark Haseltine has joined the company as its Chief Technical Officer. Haseltine is an engineering innovator, with more than 20 years experience working on search, content, CRM and e-commerce solutions for Internet pioneers like Alta Vista to tech giants like Oracle. Most recently he served as Vice President of Engineering at Gerson Lehrman Group (GLG), a professional services firm that he helped to grow from start-up to an organization with operations in more than 20 countries. 

NameMedia CEO Kelly Conlin said, "Mark’s background—developing innovative e-commerce, content and search solutions that drive revenue—is ideally suited to NameMedia’s mission of building the world’s best trading platform for domains, allowing domain owners the opportunity to realize the full value of their ‘digital real estate’ by listing their name on the equivalent of the ‘MLS’ for domain names—NameMedia’s Domain Listing Service."

Mark Haseltine
Chief Technical Officer, NameMedia 

Haseltine said, “With more than 200 million registered domain names to date—and the prospect of many more domain name extensions—this is an ideal time to be building the industry’s pre-eminent trading platform. Just as the market for real estate or financial instruments have depended on trusted exchanges for their growth, the market for this essential asset of the Internet—domain names—will benefit from a global, networked platform.”

Haseltine will be responsible for technology leadership at NameMedia’s domain marketplace, Afternic.com, its SMB-focused sales site, BuyDomains.com, its domain name development platform, SmartName.com, and its network of niche websites. These sites service customers in more than 100 countries around the globe, supported by a partner network that includes the world’s top domain name resellers.

Elsewhere, it looks like the live domain auction business is in for some major changes - at least in the big sales staged at T.R.A.F.F.I.C. conferences, starting with the next one October 16-19 at the Ritz Carlton on Florida's Fort Lauderdale Beach. In a post on his blog late last week, T.R.A.F.F.I.C. Co-Founder Rick Schwartz outlined a new auction plan that he and partner Howard Neu are currently refining. It would include an attempt to keep less attractive domains out of their auctions by charging a listing fee that could range from $500-$2,500 per name. depending on the value of the domain.

The plan has sparked a lively conversation in the comments section of the post, so if you plan to participate in future live auctions at T.R.A.F.F.I.C. it would be a good idea to look at their concept and let the organizers know (through your own comments) whether you agree or disagree with their plans for what would be a revolutionary new direction for live domain auctions. 

The online auction space is not standing still either. Mike Fiol's Boxcar.com has rolled out several significant changes over the past few weeks, including the introduction of live auction capability. If you haven't been there since we profiled Mike and the Boxcar platform in our December 2010 newsletter, you will also notice that auctions now run in real time and that the entire site has been given a redesign.

 

Speaking of revamped sites, industry institution DomainTools.com has rolled out a new and improved website. The company said, "The goal of the revamped site was to create a more user-friendly experience for all visitors while offering more customized, flexible membership and service options. We listened to feedback from our core user groups and analyzed usage patterns, breaking things down to create a membership system reflective of activities that provide the most value to members across the board. For those who kept suggesting a 

universal utility bar, it’s now ever present on the website. For those who wanted the ability to only buy Hosting History or some other service, now you can. For those that demand more insight into account usage, you can have it." 

(Posted Feb. 21, 2011) 


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