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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

The Big Question Now - Where Does the New GeoDomain Trade Association & Expo Leave Associated Cities? 

Yesterday we told you about the launch of a new non-profit trade association and expo serving the geodomain industry - GeoPublishers.com. The birth of the new organization begs the question - what happens now to Associated Cities - the original trade association in the geodomain space and the organizer of five annual GeoDomain Expo conferences that were held between 2006-2010?

As I noted yesterday, Associated Cities has been impacted by an ongoing internal dispute between key figures in the organization. On one side has been AC Co-Founder Josh Metnick of Chicago.com (who came up with the original idea to form an association of geodomain owners) and Boulevards New Media Founder Dan Pulcrano, who has been a long time AC supporter and a past President of the association. On the other side has been Skip Hoagland, Co-Founder of Associated Cities and founder of Domains New Media

Despite the unfortunate situation between those parties, there is no understating the importance Associated Cities has had in pushing geodomains into the limelight. I reached out to Metnick, Pulcrano and Hoagland to ask where the 

 

launch of GeoPublishers.com (led largely by people who were prominent members at AC) leaves Associated Cities going forward. As is always the case I received prompt responses from all three. Josh is presently traveling abroad and both he and Dan said, understandably, that they would have to meet with fellow AC members before they could issue any formal statement on behalf of the organization (if the AC membership wants a comment issued on the establishment of the new group I will of course publish it here).

While Pulcrano could not speak for the organization, he did comment in his role as a prominent geodomain owner (with a portfolio that includes such gems as LosAngeles.com, SanFrancisco.com, Philadelphia.com, Seattle.com and many other major cities). Wearing that hat, Pulcrano told us the following:

Dan Pulcrano 
Founder & CEO, Boulevards News Media
(photo by Dina Scoppettone (c) 2008)

"Associated Cities has not had the opportunity to meet and respond to the press release, so I will respond on behalf of Boulevards, which is the largest owner of major US dotcom city domains and historically the biggest contributor to AC.

Boulevards has been consistent in its support for an industry wide trade association. We were the first to propose a nonprofit association, and worked hard in support that objective, so in the sense that the industry appears to be embracing the non-profit association model, we view that as validation of the concept that Boulevards initiated and developed in partnership with other industry stakeholders. In terms of financial contribution, no one has contributed more than Boulevards has to see the nonprofit vision realized.

 

The industry also owes a debt of thanks to people like Josh Metnick and Mike Ward, who did the heavy lifting to organize disparate geodomain owners into a common framework, 

and to Patrick Carleton, who as Associated Cities’ executive director, greatly expanded the expo, the membership and the industry profile.

 

Any new association stands on the shoulders of the groundwork that was done. It's no accident that prime geodomains are among the most valuable and coveted properties on the net, and why so many people want to be part of an association with the most elite geographical brands.

 

It is my hope is that the founders of the new group will have the wisdom to look at the broader issues of transition and representation. The last two Associated Cities boards were elected publicly, at conventions, with broad participation. Many people participated in the development of the bylaws that I think created a strong foundation, though not everyone had the patience and persistence to stick with a plan that was sound but not without some bumps. Startup teams naturally have disagreements, and the proper thing to do, I believe now as in the past, is to meet and sort those issues out and come to consensus. Without that, the industry will not have a common voice.

 

I believe that transparency, codes of ethical conduct and a member-elected board are critical for any association with a claim to represent an industry. We look forward to seeing what kind of governance structure and membership criteria the new entity will adopt and what type of public process it will use to choose its leaders. We'll evaluate that in making our decision on membership."

Skip Hoagland
Founder, Domains New Media LLC

Skip Hoagland, also speaking as the owner of one of the world's greatest geodomain portfolios (including Atlanta.com, Baltimore.com, BuenosAires.com and many others), had this to say about the formation of a new association at GeoPublishers.com:

 

"Ron, as co-founder of Associated Cities and someone who has spent the last seven years to help others build not only AC, but much more important our Industry, I am glad to see the formation and launch of this new association. I feel this new association will be a positive replacement for the old association in every aspect and serve all its members the way it should be. Based on my current lawsuit against Associated Cities and its LLC members (which I regretted having to do, but had no choice), I do not see Associated Cities being a viable association moving forward, nor a competitor to our new association I feel it set our industry

back and I'm not sure until this lawsuit is over, but I imagine AC will be dissolved and this new association will be the sole association for this industry.

 

I am not at all disappointed about the launch of this new association and in fact very proud of those who dedicated their valuable time to make this happen to get this industry back on track and positive again. This has always been about building a successful industry and success for all of us, not about individuals and profit for a few from this effort. I have always believed from day one others success was my success and vice versa. Our profits would and should come from our company assets, not an association and its assets. Yes, people have to get paid for their work and I feel the structure of this new Asssociation addresses this the correct and transparent  way for all who wish to be members or attend conferences, Expos, Webinars, newsletters etc.  

 

The Geo Publishers name is very fitting as its members will be made up of New and Old Medias, print and online publishers like our company - Domains New Media LLC. We still publish magazines and now have just simply moved them online and use the City.com, State.com, Country.com brand name to do so. Examples include HiltonHead.com and Savannah.com. Our print products are Island Events and Savannah Scene; two magazines

that have been in print for over 30 years. Converging the new media geodomain/City.com brand with the old media print product has proven to be very successful for us. I see the Geo Publishers association attracting huge global membership and attendance to its Geo Conference/Expo including all current Geodomain owners, newspapers, TV, Radio and magazines that own these brands, or want to learn more about them, as well as many products and services wanting to sell to all of us to add to our Geo Domain Portal brand sites.   

I think this formation of this new industry association was long over due. I knew about its formation and fully supported it from day 1. This industry desperately needed an organization behind it, that was fully non profit, with a professionally run structure and people behind it with the knowledge and abilities to make it all work. Our industry now has this in all aspects 100%. As you can see I elected to not participate in any form or fashion other than just being a supportive member. I felt like I served my time as co-founder with the old association and did all I could to help move this industry forward and will continue to do so as I can as a member. 

I will attend the new Geo Publishers Expo in Chicago. Because this Geo Publishers Expo is now being run by the very powerful and influential Borrell Organization and will be part of the Borrell Conference, New Media geodomain.com owners and Old Media can now mix, attend sessions and learn about all the ways on how to be successful with the convergence of New and Old media as well as how to compete effectively against all the companies now attempting to get a slice of the local media pie. 

I like others feel we all have many opportunities to use our Geo Domain brands to launch very informative and effective New Medias companies and see many opportunities for many of us partnering with other local medias to create powerful local New Media entities to compete against others entering these local markets. Our company is in fact partnering with a local Newspaper in one of our 40 some markets. We feel this unique local media partnership will prove successful for all of us. We are also trying other unique partnerships with local directory/yellow page directory companies, using pure transactional business models in some markets. All these various tests are helping us to see and understand the most profitable and effective ways to compete against all of our competitors." 

(Posted April 22, 2011) To refer others to the post above only you can use this URL:
http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110422.htm


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