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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

CO-lossal Achievement: 1 Million .CO Domains Registered in Less Than a Year

Though the .CO Registry staged its global launch less than a year ago (in July 2010) it has already hit the 1 million registrations mark. Official word came from the Miami-based registry 

 

Juan Diego Calle
CEO, .CO Internet S.A.S.
(Administrator of the .CO Registry)

today. .CO Internet CEO Juan Calle said, “Entrepreneurs and innovative businesses around the globe are adopting .CO web addresses at an unprecedented pace, way beyond my initial expectations. To hit this milestone in less than a year is a great testament to the hard work and dedication of our team – and especially to the foresight of all of those who believed in .CO from the very beginning.  From our retail and business partners; to the trademark and domain communities; to all the people, businesses and brands who are building their futures on .CO – we owe you a million thanks!”  

Individuals, organizations and businesses in more than 200 countries have registered .CO web addresses. 50% of .CO registrations have come from North America with Europe accounting for approximately 25%. The .CO Registry expects the rapid growth curve for .CO to continue over the next three to five years, with the greatest opportunities coming from the key developing regions of Asia and Latin America.   

The .CO team has done a remarkable marketing job with the extension (complete with an ad during this year's Super Bowl telecast). That effort will continue with the release of  a series of short films called “Under the Bulb,” that will premier live at a private event to be held on June 9,

2011 during Internet Week in New York City. The registry said "Under the Bulb tells the stories of the people behind the growth of .CO.  Each inspiring two-minute film captures life from the time the big “light-bulb moment” first strikes – through the time their ideas are brought to life."  

Lori Anne Wardi, Director of Global Communications of the .CO Registry, said “From startup to Super Bowl in seven months flat, we are a company of entrepreneurs. Under the Bulb is our way of honoring the fact that behind each of these one million domain registrations, are one million singular ideas with the potential to change the world.” 

Lori Anne Wardi
.CO Director of Global Communications 

(Posted June 2, 2011) 


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