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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Another
Coup for .CO: Oakland A's & Raiders Stadium Renamed
O.co Coliseum + Sole Men Begin Barefoot Walk to Raise
Money for Homeless Children
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.CO's
phenomenal first year
series of successes continued today when Overstock.com
announced
the company is renaming itself O.co, to
take advantage of the one-letter domain name the
company purchased from the .CO
Registry for $350,000 last
summer. One of the
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most
exciting parts of the company's re-branding, in
terms of giving the .co extension more
recognition among the general public, is that
the Major League Baseball and NFL
football stadium used by the Oakland A's
and the Oakland Raiders will change its
name to the O.co Coliseum.
In
April 2011,
Overstock.com (a company with over $1 billion
in revenue last year) obtained the stadium
naming rights for six years in a deal with
the Oakland-Alameda County Coliseum Authority.
The change from Overstock.com Coliseum to O.co
Coliseum begins tomorrow night (June 7)
when U2 will be playing a concert at the stadium.
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Juan
Diego Calle, CEO of .CO Internet
SAS (operator of the .CO Registry) said,
"Overstock.com is clearly at the forefront
of digital marketing and their decision to use a
.CO domain in such a big way, underscores
their willingness to lead the market and to
disrupt the status quo. With the exponential
growth of mobile commerce, where shaving
milliseconds means gaining a strategic
competitive advantage, customers around the
world can now reach the company's products and
services quickly and securely by simply typing
O.co - the shortest possible URL in the world."
It has
now been said many times that .CO has "written
the book" on how to successfully market
a new domain extension. It is still early in the
game for them, but what they have accomplished
in less than a year of general availability,
including hitting 1
million registrations and being
featured in a GoDaddy
Super Bowl ad, has set the bar extremely
high for all new registry operators that
follow.
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The
Indonesian Sole Men: Robert
Epstone
and Beat Schmid de Gruneck
(right) |
One other
note today - UK domainer Robert
Epstone and fellow Rotarian Beat
Schmid de Gruneck, who both maintain
residences in Bali,
began a 535 kilometer (over 330
miles) barefoot walk in Indonesia
today in
an effort to raise funds to support
accredited agencies and projects for homeless
and underprivileged children in that
country.
Known
as the Indonesian
Sole Men, Epstone (the
Rotary Club of Bali Seminyak’s Rotarian
of the Year) and Schmid de Gruneck
expect the journey, supported by the
local Rotary Club, to take approximately
30 days. Their mission is to help some
of the more than 232,000 homeless
children in Indonesia (over 167,000
children there reportedly die before
their fifth birthday through ill
health or preventable diseases). Over
time, the two men hope to walk barefoot around
the world in an effort to hit a $1
million fundraising goal. |
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You
can learn more about their efforts in
this ITV
feature about them on
YouTube, as well as at their website, Solemen.org,
where you will also find complete
information on how to make donations. |
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(Posted June
6, 2011)
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For
all current Lowdown posts - Go
Here
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Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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