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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

T.R.A.F.F.I.C. Co-Founder Howard Neu Enters the Parking Business - But Not the One You Think!

Parking has been a staple of the domain business for the past decade so it probably won't surprise you to hear that T.R.A.F.F.I.C. Co-Founder Howard Neu has entered the parking business. What will surprise you is that it's not domain parking - it is old school automobile parking! Of course, being an Internet guy, Howard's new venture does involve a website - a clean booking platform designed by Danny Pryor located at NationalParkAndFly.com that just opened yesterday (Tuesday, July 26). 

Howard is actually second in command at the new company where he serves as Secretary. His daughter, Wendy Goldberg, is the President and the one responsible for luring Howard into a new line of business. As it happens, Wendy is no stranger to conventional parking as she owns a parking lot near the airport in tourist mecca Orlando, Florida

Howard Neu  

Here's how it all came together. Earlier  this year Wendy opened a drive-away business (delivering cars to customers at locations they specify) for rental cars in six Florida locations; Orlando, Tampa, Ft. Lauderdale, Ft. Myers, Miami and Jacksonville and she also has an exclusive drive-away business deal with the major auto auctions in the state, leading her to hire 200 drivers and support personnel.

At the same time, Howard, who is always trolling for meaningful domain names, noticed that NationalParkAndFly.com was unregistered. So he grabbed not only that domain, but every geo targeted Park and Fly domain for all of the major airports around the country, including OrlandoParkAndFly.com, TampaParkAndFly.com, etc. Howard said the parking lot that Wendy owns

near the Orlando airport wasn't being fully utilized so by marrying that property with his new  category defining domains a new web based booking business was born (National Park and Fly, Inc.). 

With the click of a mouse travelers can now order a parking spot in Orlando that comes with immediate shuttle service to and from the Orlando International Airport. The daily rate at the secure lot is just $5.95, a big discount from airport garage rates. For a few dollars more you can have your car sparkling clean inside and out when you return. The company offers a wash and vacuum service that costs less than at full-service car wash locations in the area. Howard said the company plans to open up in a new area every 2 to 3 months with Tampa, Ft. Myers, Las Vegas and New York LaGuardia first on the expansion list.

Another feature the company expects to add by the Labor Day weekend is a nationwide database featuring airport travel information including flight delays and airport travel conditions. Use of the database will be free to all website visitors whether they are reserving a parking spot or not. 

With falling PPC rates over the past few years, a lot of people have been looking for an alternative to parking,  but who would have guessed that one alternative to parking would be parking!  

(Posted July 27, 2011) 


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