|
|
The
ICM
Registry
announced
today that more than 80,000 applications
for new .xxx domain names were
received in the Sunrise period
that ended Monday. Sunrise,
meant to allow trademark and brand
holders an opportunity to apply for
their corresponding .XXX domain names
before the Land Rush, was originally
supposed to end Friday (Oct. 28, 2011)
but the registry said it was extended
for three days due to heavy |
|
demand.
ICM
reported that 78,938 trademarked
and/or pre-owned names were submitted,
while 1,524 other names were
allocated as part of their Founders
Program. |
|
|
ICM
Registry CEO Stuart Lawley said,
"We
couldn’t be happier about the success
of the Sunrise period. There is always a
risk with a new TLD that you may
build it and nobody will come. We are
thrilled that over 80,000 applications
came! In fact, the .XXX Sunrise
period results far exceeds those of any
other new sTLD, including .mobi,
.asia and even that of .co
that re-launched last year with a
significant marketing campaign. We look
forward with great anticipation to Land
Rush, opening next week and General
Availability on December 6, 2011
which is when the fun really
starts.”
Land
Rush, which opens on Tuesday,
November 8th, is a restricted 17-day
period set aside for members of the
adult Sponsored Community who want to
secure premium .XXX domain names. They
will have a chance to either buy them
outright or (in cases of multiple
applicants for the same name) to
participate in a closed mini-auction
where they can bid for them. |
Stuart
Lawley
ICM Registry CEO |
Unlike
General Availability, Land Rush is not
conducted on a first come, first served basis,
so anyone applying for an available domain name
will have a chance to get it. At the end of the
Land Rush period, domain names with only one
application will be simply awarded, while those
with two or more applications will go to the
winner of the auction between the respective
applicants.
|
