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Here's the The Lowdown from DN Journal,
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to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Impressive Protrada Platform Attracts $3 Million Investment in Parent Company Winged Media

Winged Media, a rapidly growing domain technology and monetization company with offices in Australia and the U.S., has secured a $3 million investment form the Carnegie Innovation Fund, LP (Carnegie Fund). 


The Carnegie Fund is supported by the Australian Government through the Innovation Investment Fund (IIF) program, an initiative that provides venture capital to innovative companies at seed, start-up or early expansion stage. This is the first investment by the Carnegie Fund in the technology sector.

Winged Media's offerings include a number of internet products and services focused on digital media, online advertising, domain assets and online publishing, but the company has recently become especially well known for the innovative new Protrada platform that I wrote about in July.  

In fact the new money the Carnegie Fund invested will be used primarily in the further development of the Protrada platform that is currently operating in beta mode.  Protrada says it is the world’s first aggregator of major domain auction houses - one   

that provides members with the data and tools to buy, build and sell domains automatically from within the platform. Protrada currently manages more than 150,000 domains. 

Troy Rushton
Winged Media
Founder & CEO

Winged Media CEO and Founder Troy Rushton said, "Winged Media has developed the IP and tools to make domaining easy for both the expert and the first time investor. We understand the strategies it takes to secure a domain, how to create traffic and monetize that site in the shortest possible time frame.”  

Rushton added, “We are delighted with the investment from the Carnegie Fund and how this will further help us roll out the Protrada platform. Together we believe we can push the boundaries of the technology and entrepreneurial capabilities of the team, showcasing Winged Media’s IP in an easy-to-use domain trading service."

M.H. Carnegie & Co. Principal Mark Carnegie noted, “Domaining has increased its momentum throughout 2011, with activity levels outperforming the NASDAQ during key periods. With the introduction of the Winged Media IP into the domain trading experience,

we believe that the sector will continue to develop and be acknowledged as an emerging asset class. We are excited about our investment with Winged Media."

The Winged Media/Protrada team's visibility has increased dramatically over the past year. They had a strong presence at the 2011 T.R.A.F.F.I.C. conference that concluded at Fort Lauderdale Beach, Florida two weeks ago with both Rushton and Business Development Manager Louise Munck there to fill fellow attendees in on the company's offerings. 

Winged Media Business Development Manager Louise Munck chatting with Name Media's 
Marketplace General Manager & Senior VP Jason Miner at the 2011 T.R.A.F.F.I.C. conference. 

Louise told me that she and her Winged Media/Protrada colleagues will also be at the DOMAINfest Global conference that will kick off the 2012 show season in late January in Santa Monica, California, a city that also happens to be home to Winged Media's U.S. office. 

(Posted Nov. 2, 2011) 

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