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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Amazon
Fires Up Tablet Sales But What Does Another App Platform
Mean for Domain Names and Websites?
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With
Amazon's release
of
their new Kindle Fire model Monday,
tablets are again the talk of the town and for
the first time, that talk isn't being entirely
dominated by Apple's groundbreaking iPad
(though early reviewers agree the far less
expensive Fire is no iPad killer). While the
jockeying for position among hardware makers is
always interesting to follow, I find it even
more illuminating to learn how people are
using their tablets (of any kind) once they
get them. As Internet real estate investors and
developers, that side of the equation will have
the biggest impact on us.
A
new
article from the Center for Media
Research sheds a lot of light on that topic
with its breakdown of a detailed study of tablet
users conducted by the Pew Research Center's
Project for Excellence in Journalism, in
collaboration with The Economist Group.
The study found that 11% of U.S. adults
now own a tablet computer of some kind and that 77%
of those tablet owners use their tablets every
day, spending an average of 90 minutes
daily on their devices.
|
 Amazon's
Kindle Fire
joined the tablet wars this week |
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While
you hear a lot of talk about apps
threatening the future of domain names,
one of the most interesting statistics is the
study is that the most popular use of
tablet computers, cited by 67% of the
respondents, is general browsing of
the web - not app use. Sending and receiving
email (another domain based activity) is second
most popular at 54%. The third most
popular use for tablets is reading daily news
and for that activity browsers crush apps almost
2 to 1 with 40% of respondents saying
they use their tablets to browse to their
favorite news websites vs. 21% who say
they access news via apps. Rounding
out the favorite uses of tablet computers are
Social Networking (39%), Gaming (30%),
Reading Books (17%) and watching Movies
and Videos (13%).
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Tablets
and smartphones are wonderful advances in
technology that let us take the Internet
and our favorite entertainment with us wherever
we go, but just as the new Amazon Fire
is not an iPad killer, neither are apps
about to kill domain names and
websites. Certainly apps occupy a
good bit of time that might otherwise have
been spent on websites, but at the same
time the mobile devices apps run on vastly
expand the reach of websites
assuring they will remain central to the
way people access their news, information
and entertainment. |
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Image:
nokhoog_buchachon
/ FreeDigitalPhotos.net |
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In
the ever expanding universe of
technology and internet users, apps,
domains, websites, tablets and phones
have all been big winners
with traditional media continuing
to bear the negative brunt of
changing habits. |
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(Posted Nov.
15, 2011)
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all current Lowdown posts - Go
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