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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

People & Companies in the News: Braden Pollock, Patrick Ruddell, ICANN, Sedo & the .CO Registry

In our current Cover Story, lead gen whiz Braden Pollock mentioned that he had partnered with Patrick Ruddell (AKA Chef Patrick) on several projects. I had been told off the record several weeks ago that one of those projects involved Pollock and Ruddell buying out Ruddell's previous partners in ScienceFiction.com, leaving the two of them as 50/50 partners in the rapidly growing site.

Ruddell and Pollock have have now made the new partnership public and both are excited about the prospects for the site, especially with a category defining domain name as their foundation to build on.

In addition to running his primary business, Legal Brand Marketing, Pollock invests in a lot of other areas. He told me, "When I see a good opportunity, it’s hard for me to say no. Patrick and his wife Ze are doing a phenomenal job on ScienceFiction.com with unique monthly traffic averaging over 425,000 visitors. This is obviously a strong name in a great niche. Soon we’ll start selling ad space to movies and media companies with large ad budgets - nice combination!"

Ruddell said he now has over a dozen writers creating daily content for the site and it is not uncommon for a dozen new stories to go up on any given day. He added that all of that content and a strong social media presence (for both himself and the individual writers) has helped increase traffic tenfold over the past year.

Patrick Ruddell (standing left) and Braden Pollock (right) are now partners in several projects.
(Photo from DNCruise 2 in September 2011). 

You might think that Ruddell, who also stages the DNCruise conference, had to be a science fiction nut to pour so much time and money into ScienceFiction.com (the original partners acquired the domain for $175,000 in December 2010), but that is not the case - well, not the case until recently. "Before we got ScienceFiction.com I was not a "sci-fi geek" but that has all changed now," Ruddell admitted. "I own hundreds of comic books and watch every science fiction movie and TV show I can - I am a BIG fan now!"

Elsewhere, as you have no doubt heard (ad infinitum), ICANN's new gTLD program opens Thursday (January 12, 2012), when the organization will begin accepting applications to operate an unlimited number of new extensions. Tomorrow (Thursday, Jan. 11) ICANN President and CEO Rod Beckstrom and ICANN Board Chairman Dr. Stephen Crocker will hold a news conference in Washington, D.C. to answer journalists’ questions about what will be one the biggest changes in Internet history (and perhaps the most ill-advised one according to the program's many critics).

The news conference at the National Press Club is scheduled to run from 2:00-3:00pm (U.S. Eastern time) and it is to be broadcast in a live webcast at http://www.icann.org/. ICANN has put together a 6-minute video overview of the program that can be seen here and a new gTLD FAQ is also available here

One other note today, Sedo announced they have signed a two-year exclusive partnership with the .CO Registry (.CO Internet S.A.S.) to provide brokerage of a select set of previously unreleased .CO domain names, including:  

·         clothes.co

·         software.co

·         hardware.co

·         body.co

·         france.co  

·         profit.co

·         onlinemusic.co

·         internetmarketing.co

·         onlinedating.co

·         jobsonline.co  

To see the complete portfolio of .CO domains available via Sedo, you can visit http://sedo.co.

Lori Anne Wardi, Vice President of .CO Internet S.A.S.  said, “Sedo has done a fabulous job helping to establish and develop the secondary market for premium .CO domain names. Given their expertise and global reach, we are confident that Sedo is the perfect partner to help us bring these valuable digital assets to end-users worldwide.” 

In a related note, last week .CO was recognized in the World Finance 100 List of the 100 finest businesses of 2011, alongside companies like Facebook, Google, Microsoft and other innovative companies who have outperformed the competition, and helped to redefine the business landscape.

(Posted Jan. 10, 2012) 


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