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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

.ORG Continues High Rate of Growth - 2011 Marked the 3rd Straight Year of 9-10% Gains

The Public Interest Registry (PIR), the administrator of the popular .ORG extension, enjoyed another growth spurt in 2011. According to the registry's latest bi-annual report, known as The Dashboard (.pdf file), .ORG registrations grew 9.9% in 2011, reaching 9.6 million total domains under management at the end of the year - a net gain of 411,002 for the second half of the 2011. 

Some other interesting bits of information from The Dashboard:

  • The renewal rate of existing .ORG websites for the second half of 2011 was 75.4%.

  • .ORG has maintained consistent growth between 9-10%  annually for the past three years.

  • .ORG domains under management rose from 3.9 million in 2005 to 9.6 million in 2011—an increase of 146% in seven years.

North America and Europe continue to represent the regions with the most .ORG registrations, with Australia, China and Japan also making the top 10 country list for the second half of 2011. .ORG is especially popular (though not limited to) non-profit organizations and that association has made it a TLD that enjoys an especially high level of trust with web users.  Brian Cute, CEO of The Public Interest Registry, noted "With Internet usage continuing to surge worldwide, and individuals and organizations alike placing even greater importance on doing good and promoting their passions online, it's no surprise that .ORG continued to see consistent and substantial growth during the second half of 2011."

Another interesting note from The Dashboard is PIR's announcement of its intention to pursue a new domain extension, .NGO. The report said, "This initiative is a major opportunity for non-governmental organizations (NGOs), a community that depends on those three letters to set itself apart from commercial or governmental bodies. PIR believes that NGOs worldwide would benefit from .NGO as an exclusive signature online where they can effectively differentiate themselves and advance their missions."

For more information on The Dashboard or to download a copy, you can visit http://pir.org/news.

(Posted Feb. 15, 2012)


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