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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

New Solutions Make Domain Development Much Easier - DevName Launches Latest Option 

One of the more encouraging trends I've seen in recent months is how quickly automated domain development platforms are improving, make it possible to build real websites in a 

fraction of the time it used to take. I'm not talking about the mini-site craze of a couple of years ago that wound up with most of the sites generated getting de-listed by the search engines, effectively killing their revenue production. I'm talking about new solutions for people who want to build useful websites and even full-blown businesses on some of their domains, but don't want to spend months building the framework for each project. Websites whose value will be recognized by search engines who see mass development as spam and penalize it accordingly. These solutions are for a select sub-set of most portfolios not a flood of thousands of names of dubious quality. 

Image: Paul / FreeDigitalPhotos.net

Even though these platforms quickly produce professional looking sites (and even some cool starting content including video clips), if you want them to really shine long term, you need to add some elbow grease (like frequently updated unique and relevant content) - an effort that 

can generate much bigger dividends than today's meager parking payouts. They give you all of the drag and drop tools and resources needed to get your site off to a blazingly fast start on just about any topic. The newest entrants in this field include Domain Holdings's DomainPower.com, TrafficMedia's Vortalizer MediaSiteBuilder and, just announced Wednesday, Winged Media's DevName

In their launch announcement DevName said, "Devname does all the hard work behind the scenes to produce quality, socially activated, content rich and revenue generating websites. Recent announcements by Google about underdeveloped names no longer being indexed have delivered a timely warning to domain developers. DevName websites deliver increased traffic and are search engine friendly to ensure continual ranking and a higher valuation when a domain name owner wants to sell the asset." 

Troy Rushton
Winged Media Founder and CEO

Winged Media Founder and CEO Troy Rushton said, "Using a revolutionary semantic engine developed in house, the DevName platform looks beyond the simple keyword of a domain to the intrinsic meaning of the domain name. This degree of analysis means domains are developed with more relevant content and revenue streams. 

The DevName platform, which  has also been integrated into the Winged Media's highly regarded Protrada.com domain trading platform, allows domain owners to keep 100% from their own revenue feeds and an opportunity to earn additional revenue from advertising, lead gen and and other sources. There are two cost options for developing on the platform. One domain, including hosting, is $20 per year, or, if you want to add two unique 400-word, 4-star articles for better indexing and traffic, the cost is $50 per domain annually. You can see examples of domain developed on the platform here: http://www.devname.com/examples/ 

(Posted March 8, 2012)


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