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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Clements Brothers Launch New Domain Name Auction House and Brokerage Service

Two domain industry veterans who also happen to be brothers, David Clements and Toby Clements, have joined forces to launch a new domain name auction house and brokerage 

service called Brannans.com. The name pays tribute to Sam Brannan, a 19th century San Francisco publicist, merchant and publisher whom historians credit with helping to trigger the California Gold Rush that started in 1848.

The name seems appropriate since the Clements brothers have long been part of a modern day gold rush in which domain prospectors pan for valuable pieces of Internet real estate.  

David Clements (left) and Toby Clements

One thing that they say sets them apart from the crowd is a focus on selling domain names as brand building tools for business end users. Founder and CEO David Clements said, "End-user marketing and sales is about building relationships with business owners and their key decision makers. According to the Bureau of Labor Statistics, businesses with less than 500 employees account for 99% of the independent enterprises in the US. When domainers refer to the term end-users, they really mean these businesses and to sell to them youíve got to build rapport first. Only then can you educate them on the value of using a relatively new asset class for branding and marketing."

Toby Clements said, ďIím very excited to be partnering with my brother David on this new venture. Brannanís offers additional value and opportunity to domainers and especially to my current newsletter 

subscribers at TobyClements.com. It gives me another tool to market domains without getting things too overcomplicated or watered down.Ē

David added that he and Toby will also work with all of the other auction houses and brokers in the industry to give sellers the maximum possible exposure for their domains. David noted, "Our first priority is to speak to domain investors. If you own or manage a large portfolio and we havenít met or spoken or emailed in the past two months, please reach out to me at your earliest convenience. Iíd love to help you sell some domains at our upcoming first auction and I can also talk to you further about our targeted business brokerage division."

That first auction David referred to is a week-long online event scheduled for April 2, 2012. The deadline for auction submissions is March 28, 2012. You can find submission guidelines as well as a form for submitting your domains here

(Posted March 19, 2012) 


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