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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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New
Quarterly Study From Sedo Shows Rising Domain
Sales With Buy Now the Most Popular
Listing Option (Passing Offer-Counter Offer for
the First Time)
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While
I was playing catch up last week
after
returning from the Domaining
Europe 2012 conference in Valencia,
Spain, I didn't have a chance to pass along
the news that Sedo
has
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released
their latest quarterly Domain
Market Study (.pdf file), covering
domain sales made on their worldwide platform in
the 1st quarter of 2012. The Sedo
reports are always packed with useful
information on the latest trends in the domain
aftermarket. The
new report was no exception as it showed two
particularly interesting trends -
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the foremost one
being rising sales in the secondary
market for domains. Sedo logged more than 10,000
transactions totaling over $19.6 million.
Both figures were the highest recorded at the
popular sales platform since the second quarter
of 2011.
The other
especially notable trend was the increasing
shift toward fixed price Buy Now sales as
opposed to those made through the
offer-counter offer system that has reigned
in the past. Apparently that reign is over.
Sedo said that in 1Q-2012, for the first time,
Buy Now sales surpassed those made
through offer-counter offer negotiations with 39%
of sales being made through Buy Now purchases
vs. 34% through offer-counter
offer.
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The Sedo
report said Buy Now's new status as the
most popular transaction option is
due in part to the strength of
Sedo’s partner network, SedoMLS,
which distributes Buy Now names for sale
globally (often showcasing aftermarket
names in the purchasing path at leading
registrars). The report noted,
"This increase shows that end
user buyers are finding the faster,
Buy Now purchase an increasingly
attractive option.
.Com
continued to account for far more sales
than any other extension on the Sedo
platform, claiming 45% of total
sales. The next closest TLD was .DE,
the popular country code for Germany,
that took 16% of the sales pie.
Sedo CSO Liesbeth
Mack-de Boer summed up the report
saying, “The results of this
quarter’s domain market study are extremely
promising. |
.Com
image from Bigstock |
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With the
highest sales numbers we’ve seen since
early 2011, this year may have the
potential to become the strongest for
the domain market in quite some time." |
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((Posted May
10, 2012)
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For
all current Lowdown posts - Go
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Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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