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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Frank Schilling's Latest Venture Continues His Transformation from Legendary Domain Investor to Leading Service Provider 

Frank's Schilling's place in domain industry history was secured years ago when he was universally recognized as one of the (if not the) most successful domain investors of all time (one example of that was the Cover Story profile we published about him in 2007). While Schilling continues to wear the domain world's version of the heavyweight championship belt, over the past year he has been steadily spreading his wings to cover even more territory and, with his latest venture, he is emerging as one the industry's top service providers as well.

Schilling made his first move in that direction last year when he launched InternetTraffic.com, a domain monetization service that reshaped the parking sector overnight as many top portfolio holders moved their domains to his new company. That was a testament to the trust and affection Schilling has earned over the years, feelings that were reinforced when his new clients reported significant revenue increases in his system. 

Frank Schilling
Uniregistry. com

Schilling quickly followed up that success by opening his private domain sales platform at DomainNameSales.com to his clients. If you follow our weekly domain sales reports, you know that  DomainNameSales has become a major player in the aftermarket now as well.

With two big wins under his belt, Schilling just announced yet another foray into the services field - this time in the rapidly emerging new gTLD space with the launch of Uniregistry Corp. Uniregistry is  a new registry services company that has applied to run an undisclosed number of the new top-level domains that ICANN will begin rolling out within the next year. On Wednesday (June 13, 2012) the extensions that Uniregistry and others have applied for will be revealed with the total number of TLD applications expected to be in the 2,000 range. 

There are a lot of big name competitors in the new gTLD game but in their launch announcement, Schilling and his team members noted a differentiating factor - that their clients can expect to benefit from their rich history of service to domain name registrants and a promise to channel their long-standing culture of service into this new venture. With a lot of companies that might be regarded as boilerplate promotion but with Schilling (a registrant of tens of thousands of domains himself) and the top tier people who have signed on to help manage Uniregistry, they are promises people fully expect to see honored based on the past history of those involved. 

Frank Schilling (front row, second from right) with some of his Uniregistry Corp. teammates

Capital comes in several forms. While many successful companies (including Schilling's) have piled up the hard currency form of it, few have built such a rich reserve of the good will variety. Frank and his teammates have earned that and it will be their ace in the hole in the crowded registry service battles ahead.

(Posted June 11, 2012) 


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