|
Hashtags.org
does that by organizing the extensive
data available – but not easily
tracked otherwise - around the use of
hashtags in various social media (with 340
million tweets per day on
Twitter, you can imagine how hard it is
to index, store and create analytics for
the service). Cyger said this data
allows businesses leaders, marketers and
agencies to monitor awareness,
engagement and return on their marketing
investment for their brand, products
and services. That analytical
information can in turn be used to
formulate actionable tactics.
The
robust
analytics available through
Hashtags.org allow users to:
*
Monitor discussions about their
brand/company/product/service/event 24×7
*
Track awareness, engagement and growth
*
Discover early adopters, influencers and
detractors
*
Track historical analytics for past
campaigns and events
*
Directly tie marketing activity on
Twitter to metrics of business success
In
addition, the new Hashtags.org website
now offers new features including
hashtag definitions, a hashtag chat
feature, a discussion forum, useful
how-to content, an event calendar, and
additional resources for effectively
managing social media marketing
campaigns.
One
particularly cool feature on the new
site is the ability to compare topics,
such as:
*
Technology: #iPhone vs #Android
*
Television: #DWTS vs #Idol vs
#Survivor
*
Celebrity: #LadyGaga vs #JustinBieber
*
Politics: #Obama vs #Romney
Co-Founder
John Sortino noted “We continue to see
enormous growth by businesses,
organizations and social movements using
hashtags to engage their audiences and
constituencies. Political conventions in
the United States, human rights issues
in developing nations, geological
phenomena – all are talked about in
real-time by a growing audience. Factor
in the need from businesses to track
their competition and you have an ever
increasing demand for the social media
analytical information provided by
Hashtags.org.”
Hashtags
provides four different levels of
service. Some analytics are free
but power users will want to go for one
of the subscriptions ranging from $49
to $349 a month based on the
amount of usage. Annual subscriptions
are also available. Hashtags.org looks
like another winner for Michael and I
know I will think of him every time I
see a hashtag now! |
