|
|
|
|
|
|
|
|
Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
|
|
|
|
|
|
|
Companies
in the News: Yahoo, Media.net, Sedo, Go Daddy,
NameMedia, Team Internet and Oversee.net
|
|
If
company activity
in
the domain industry over the past 24 hours is
any indication, the final quarter of this year
(that gets underway Monday) is shaping up to be a
busy one. I don't recall the last time I've
seen so many notable announcements packed into
such a short period of time.
|
|
Let's
start with Yahoo's decision
to make another run at Google's powerful AdSense
platform by joining forces with Directi's Media.net
division to serve ads for third party sites from
across the Yahoo
Bing Network. The move comes two
years after Yahoo threw in the towel on their
previous Adsense competitor - the Yahoo
Publisher Network.
Website
owners will undoubtedly welcome the new
option for earning
advertising revenue by using the Media.net
platform to create and place relevant pay per
click ads monetized through the Yahoo Bing
Network.
|
|
|
Media.net
founder and CEO Divyank Turakhia said
Media.net has contextually optimized over
$200 million worth of Internet traffic and
is expanding rapidly, with plans to reach 500
employees by the end of this year. Yahoo's Vice
President for Business Development, Al
Echamendi, said, "Since its inception,
Media.net has invested tremendous resources –
people, capital and time – to build what Yahoo
identifies to be a terrific monetization
solution for web publishers. During
our evaluation process, we recognized Media.net
as a technology and innovation leader, with a
strong management team that has a significant
business track record and industry
experience.”
|
|
|
Elsewhere,
Sedo
announced two significant
initiatives, including a new auction
offering for its SedoPro
clients called Last Chance Auctions
(LCA) that gives domain owners an
outlet for domain names that might
otherwise languish in their portfolios.
LCA domain auctions will start under
$99, and all names have low reserve
prices.
|
|
Sedo’s
Chief Sales Officer, Liesbeth Mack-de
Boer, said “Sedo is always
exploring new ways to help domain name
owners maximize the potential of their
portfolios. Our Last Chance Auctions
provide valuable Sedo customers with the
means to auction domains to our user
base of over 1 million members
around the world. With our international
reach and industry reputation, we hope
to help our clients find the best prices
for any domains they are ready to
sell.”
Currently,
listing domains in Sedo’s Last Chance
Auctions is available exclusively to
SedoPro customers. Every auction
runs for seven days, and sellers have
the ability to choose when an auction
starts. To view names that are currently
in Last Chance Auctions and Sedo’s
Marketplace Auctions, you can use this
link.
|
Sedo
also announced
an expansion of their
existing partnership with Go
Daddy that adds SedoMLS
Make Offer domain
listings to the Buy Now
offerings that Go Daddy
customers have seen since
January 2012 when the giant
registrar teamed up with Sedo.
End users worldwide can now
place bids on premium domains
listed at Sedo and negotiate a
purchase price without leaving
their Daddy account. |
|
|
|
|
|
NameMedia
had some big news
of their own - unveiling a new service
called NameFind
that they described as "the first
collaborative, one-stop business name
generator platform." The
NameFind site allows new business owners
|
|
to generate
ideas for naming their new business by
checking for available domain names,
determining name availability on social
media sites and receiving feedback on
their name choices from their network of
friends and colleagues.
|
The
NameFind platform anticipates
both legal and marketing
considerations, showing a matrix
of |
|
NameMedia
CEO Kelly Conlin |
options:
domain names (including
unregistered, aftermarket and
premium variations), available
social media handles on Facebook,
Twitter and other social
networks, and U.S. trademark
registrations. Users can then
review the price of each domain
and share their top name choices
with their communities and
networks to receive feedback,
comments and ratings.
NameMedia
CEO Kelly Conlin said,
“Bringing together all these
services in one platform makes
naming a new business easier
than ever. While there is a
common perception that ‘all
the good names are taken’ this
tool makes it clear that there
are literally millions of
compelling domains and social
media handles that are still
available to register or to buy
on the secondary market.” |
|
|
Team
Internet AG also
had a new service
offering to announce -
the Direct Navigation
Traffic eXchange at DNTX.com.
Team Internet is widely
known for their ParkingCrew.com
platform that monetizes top
tier traffic,
however they also have
rapidly growing traffic
that can't be
monetized |
|
|
through
their tier 1 upstream
provider. Feeling that
second tier traffic
still had considerable
value that was not
being recognized, the
company created DNTX to
unlock that
revenue.
Team
Internet CEO Nico
Zeifang said "We
feel that what
traditional 2nd tier
feeds pay for this
traffic inventory does
not reflect its true
value and decided to
tackle the issue from a
new angle. We believe
the traffic was never
priced right as a
lot of targeting options
were missing at
traditional tier 2
feeds. The more granular
we allow our advertisers
to target the traffic
inventory they want to
buy, the more they
can pay for the
respective subset of
traffic. Our
advertisers can
therefore choose from a
variety of settings:
1)
Traffic Category:
A filter that let's the
advertiser chose between
Non-Adult (brandsafe)
and Adult traffic
2)
Campaign Type:
Run of Network (all
traffic from a certain
country) or Keyword
Campaigns
3)
Ad Type: Pay Per
Redirect or Pay Per
Click
4)
Device Targeting:
Desktop, Mobile or
Tablet
Zeifang
added, "We
soft-launched DNTX
during Affiliate
Summit East 2012 and
advertiser feedback has
been great so far. As
more and more
advertisers discover our
product, we can already
see RPMs rise on our
tier-2 traffic. We
believe that DNTX.com
should be an open
product and will give
other publishers access
to our advertiser
inventory in the fourth
quarter of 2012. |
|
|
|
Also
crossing our
desk was news
of a new
executive
appointment at Oversee.net.
The company
hired Min L.
Chan as General
Manager, Mobile
Solutions. Chan
will be
responsible for
the |
|
development
of mobile apps
for Oversee’s
consumer-oriented
websites in the
travel, retail
and consumer
finance
verticals. He
will also bring
his expertise to
initiatives
designed to
enhance the
monetization of
mobile users on
Oversee’s DomainSponsor
direct
navigation
traffic network. |
|
Chan
is an
experienced
technology
executive with a
long track
record of
developing and
delivering
successful
mobile
strategies. In
his most recent
position as
Executive
Director, Mobile
Consumer
Products for YP
Holdings LLC
(formerly
AT&T
Interactive),
he led product
and distribution
efforts for the YP
mobile app. Prior
to that, Chan
was Director,
Mobile Search,
Ads, and Digital
Media Service
for Helio LLC. |
|
|
|
|
|
(Posted Sept.
27, 2012)
|
|
|
|
|
|
For
all current Lowdown posts - Go
Here
|
|
We need your help to keep giving
domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
|
|
|
Home
Domain Sales
YTD Sales Charts
Latest
News The Lowdown
Articles
Legal Matters Dear Domey
Letters
to Editor Resources
Classified Ads
Archive
About Us |
|
|
|
|
