Our regular readers know that I have been a long time supporter of The Water School, a life saving charitable organization that, largely due to the tireless efforts of domain veterans Gregg McNair and Richard Lau, has come to be regarded by many as the unofficial 

industry charity. Both serve on The Water School board and Richard devotes additional time to the organization as its Executive Director. 

Individual and corporate donors in our space have raised funds totaling well into six figures for the organization that provides an inexpensive, easy and effective clean water solution that helps eradicate disease in developing nations. The Water School’s simple 3-step process to purify water can guarantee an individual clean water for life at a cost of just $10. The fast growing program has already helped over 400,000 people across Kenya, Uganda and South Sudan.

Rook Media Co-Founder Simon Pupo with two children he  
visited with while touring Water School operations in Kenya. 
(Photo by Richard Lau)

Today I'm happy to be able to tell you about a new program called Clicks for Clean Water that has been launched by Rook Media in association with The Water School. The program, for the first time,  makes it possible for domain owners to donate a designated portion of their PPC earnings directly to the Water School.

As many of you know, Rook Media is an up and coming new domain monetization company based in Zurich, Switzerland that was founded in 2010 by four well-known industry veterans; Daniel Law, Joe Higgins, Martin Andersson and Simon Pupo. They've thrown their company's weight behind The Water School by making it possible for anyone who parks at Rook Media to set up an automatic donation to The Water School from their monthly earnings.  

Martin Andersson, who serves as Rook Media's Chief Strategy Officer, said, "It literally takes only a handful of clicks to guarantee someone access to clean water for life. The $10 that we’d spend on a drink could change someone’s life dramatically. Domainers, our partners, are already some of the most generous people that we know, and we’re proud to work together with them and Water School to make clean water a reality for more and more families."

Water School Executive Director and veteran domain investor Richard Lau added  "Rook Media is a valued partner of The Water School and, being in the domain industry first-hand, I would recommend their services to anyone. Also, being involved with The Water School, I want to say how excited we are to welcome the crowd-sourced philanthropy that Rook is integrating directly into their parking platform.”  

Rook Media CSO Martin Andersson