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November 06, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Rick Schwartz Launches New Business Based on "Million Dollar" Domain Names at JointVentures.com 

"Domain King" Rick Schwartz has added a new business to an entrepreneurial portfolio that already includes the T.R.A.F.F.I.C. domain conference and eRealEstate.com, the home base for his domain monetization and development endeavors. Schwartz has just launched Jointventures.coma new platform that will he said will give companies wanting to differentiate their brand online an opportunity to secure a premium generic .com website domain name with zero up-front capital cost through a joint venture or a leasing arrangement."

Schwartz said over 1,000 of his company's generic and brandable website domain names, including Homemade.com, Tradeshows.com, VirtualTours.com and Widgets.com, have been set aside for free use or to lease to qualifying companies. He said JointVentures.com offers "a new strategy for CEOs and marketing executives of small, medium and large companies with growth ambitions to get a "million dollar website domain name" without the high price tag or capital layout of category defining domain names frequently reported sold in today's secondary market."

Rick Schwartz
Founder, JointVentures.com 

The plan allows member companies to apply for a profit-sharing joint venture and if selected receive the exclusive right to use and develop the premium domain name of their choice in exchange for a domain partnership deal based on pay-per-lead, pay-per-sale, pay-per-call, and/or percentage equity stake. Domain name lease agreements for an affordable monthly fee are also being offered. 

Schwartz said selling domain names for cash is not a part of his company eRealEstate.com's business model. He noted that he has sold only 18 domain names outright over the past 18 years, but those have totaled over $10 million dollars, including transactions that received international media attention including iReport.com (sold to CNN for $750,000), Men.com for $1.3 million, Candy.com for $3 million + royalties, and Property.com for $4 million plus stock.  

"I started in this business in 1995 with a 20 year plan, and we are now in the final phases," Schwartz said. "Our business does not have the resources, time, or infrastructure necessary to actively go into all of the business industries for which we own domain names receiving traffic, generating over 100,000 potential customers every day. In fact, we never planned to do so. Instead, today we lease our domain names or joint venture with companies to develop them into website businesses, and then receive a fair  percentage of our partners' increased profits." 

Schwartz said that over 3 million consumers per month visit the eRealEstate family of websites, that includes some 

Rick Schwartz welcoming attendees to the Oct. 2012 
T.R.A.F.F.I.C.
conference at Ft. Lauderdale Beach, Florida

of the most popular category-defining destination website domain names in the world, such as Candy.com, BirthdayParty.com, PunchBowl.com, ChiantiWine.com, HelicopterCharter.com, CubicZirconia.com, Property.com and many more, all operated by domain lessees, joint venture partners and other agreements. 

In addition to his own domains, Schwartz said JointVentures.com services will also be available to domain investors that have category defining domain names and others of "obvious great value." Schwartz said, "Great domains with low earnings on PPC can increase domain investor payouts by large multiples with just our standard $1500 per month annual lease. The cost of which is still just a fraction of a full running brick and mortar store capable of attracting mostly customers from a very specific and small geographic area compared to a worldwide presence with unlimited expansion capabilities."

Image from Bigstock

Schwartz added that JointVentures.com does not accept .net, .org or any country specific domain names or any other extension. .Com only. While JointVentures.com has already made a "soft" launch Schwartz said the official opening will be on December 1, 2012. For additional information on the marketing, branding, credibility, memorability and business growth benefits of operating a business online from a premium generic .com domain name Schwartz encouraged interested companies to review the information and list of category defining domain names provided at JointVentures.com and apply now. 

(Posted November 6, 2012)


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