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November 28, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

New Domain Sales Platform at DotBuyer.com Targets End Users With Pricing Guidance and Quality Names

There are a lot of well established domain sales venues out there so you might not think there is a need for any more. Certainly any new players in that competitive space would have to offer something different to gain a toe hold in the market. With a new sales platform at DotBuyer.com, Australia based Kikabink International Pty Ltd. thinks they have come up with just the kind of twist needed to stand out in the crowd.  

That twist is a focus on end users - the kind of buyers all sellers most want to reach because they are willing to pay more than domain investors who want to buy on the cheap. Obviously existing sales venues want to reach end users too, but DotBuyer, the brainchild of Kikabank Founder Simon Johnson, thinks they have a better shot at doing it because of inventory controls and additional tools their system has in place.

DotBuyer is a closed platform that screens sellers, accepting only those who have quality assets to offer their buyers. If you are accepted to list there, you will be rewarded with an exceptionally low 5% commision rate (and there is no charge to list your names). There is also no charge for buyers to open an account.

DotBuyer.com Founder Simon Johnson 

Johnson said that DotBuyer also helps to educate businesses by providing price guidance and search engine metrics. "We have levelled the playing field by enabling businesses to find out what domain names have previously sold for," Johnson said. "This helps to educate buyers so they don't pay too much for a domain name. The historical sales figures are powered by Kikabink's Domain Sales App - one of the largest databases of historical domain and website sales, dating back more than 10 years with more than 154,000 domain name sales."

Johnson added, "DotBuyer has many domains in multiple vertical markets, from trades and place names to premium generic keywords that describe entire industries. There is something for everyone - from small businesses, to advertising agencies, right up to multinational corporations searching for their next big brand. Many people incorrectly assume that all the good domain names are already taken and they settle for something less. In fact, domain names can be bought and sold, just like property, so it's about time that businesses had the tools to buy, value and sell this virtual real estate." 

(Posted November 27, 2012)  


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