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December 03, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Christmas.com Gets a New Lease on Life With Move to Left  of the Dot's Sub-domain  Platform

After spending almost a decade as a parked page, the spectacular potential of Christmas.com is finally being realized after a move to the Left of the Dot platform that combines domain development with smart utilization of sub-domains to take top tier domains to a new level.

 

Left of the Dot Co-Founders John Lyotier and Chris Jensen, who got a Christmas.com trademark on the slogan - the Official Site of Christmas - have pulled out all of the stops to make the new Christmas.com  site live up to that name. They said more than 40 million products from 400 different retailers can now be purchased through the site. They have also 

loaded it up with all manner of  Christmas-y things, including wish lists, games, recipes, stories, and a high-tech naughty or nice list. The duo is also proud of the fact that Christmas.com is their most social media oriented site to date. 

Still, the thing thing they are most excited about is the use of their sub-domaining platform to provide unique Family Pages for Christmas. "In brief, we allow families to have their own special place of Christmas," Lyotier said. "For example, you might claim Jackson.Christmas.com or JacksonFamily.Christmas.com for your family. They are free for now and the uptake has been brisk so far."

Lyotier noted, "With your personal domain/page, you can share photos, Christmas traditions, recipes, wish lists, and generally give your family a place to come together over Christmas. If you want to get your own, you can claim your Family Page at http://www.christmas.com/family-pages."

Jensen said, "The rise of Social Media has led to increased online interaction between families, but until now,there has been no central, obvious location to celebrate Christmas together. 

Image from Bigstock

Facebook allows transient conversations, but Christmas is special and those experiences and memories should be kept in a lasting place and shared with the important people in our lives."

Jensen added, "Many families are now spread around the world, separated by emigration, work, school, or military service; we want to bring those families together this Christmas. With Christmas Family Pages, whether you are a military family or a family that is just busy and spread over an entire city, you can ensure that special memories are enjoyed by your entire family."

Christmas.com is just the latest of several top tier doman names that Left of the Dot has transformed into leading web brands. The company, based in Maple Ridge, British Columbia, Canada, also has under management HomeDecor.com, Villa.com, Massage.com and Importers.com to name just a few.

(Posted December 3, 2012) 


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