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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Go
Daddy Domains and Websites Now on the Warehouse
Shelves at Costco.com
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You've
got to
hand
it to Go
Daddy - they are everywhere.
Low prices (and Super Bowl ads) helped
make Go Daddy the world's #1 registrar
and the 800-pound gorilla has been growing even
bigger ever since. Another example of the huge
inroads Go Daddy has made on Main Street
arrived in my mailbox this week. The latest
issue (December 2012) of warehouse giant Costco's
in house magazine - The Costco Connection
- has an article about Go Daddy detailing a
partnership between the giant registrar and the
giant wholesale club. The
arrangement allows Costco customers to order not
only a domain name, but, if they wish, a custom
designed website for their business from Go
Daddy via Costco.com.
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Headline
from an article featuring Go Daddy in Costco's
December 2012 issue of The Costco Connection
magazine.
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Now
they can toss a web presence
in their cart along with the usual pallet loads
of pper towels and bottled water. That's taking
it to the streets!
There
is a huge potential market there. I am always shocked
by the statistics showing how many U.S.
businesses still do not have a simple website.
The Costco article said a recent survey from StatisticBrain.com
found that out of 14 million businesses
surveyed, 75.2% did not have a website.
In this day and age that is insane! No
wonder the vast majority of small business start
ups fail. SearchEngineLand says that 40%
of web searches are local - people
looking for product and services near them.
Being invisible to those searchers is a
sure fire recipe for an early demise. For
any business, a website is just as imporant
(actually much more important today) than
a business card.
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To
get some of those small business owners
moving in the right direction the Costco
article said the company of offering
members 80% off Go Daddy service
bundles (besides a domain name and
hosting, bundles allow buyers to
build their own sites with |
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pre-designed
templates or other website building
software, or have a Go Daddy design team
build one for them). Costco members also
get 20% off other Go Daddy
services. |
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Of
course, there are many service providers who
could do the same thing for a small business,
but too many start up entrepreneurs, especially
mom and pop type outfits, have no idea
where to go or what to do to get started. Having
those services offered to them by a name they
know and trust like Costco might reduce a lot of
their fear factor and give those business
owners a better chance of making a go of it.
Business owners can search "godaddy4"
on Costco.com to learn more, or call 1-877-818-3680.
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(Posted December
6, 2012)
To refer others
to the
post above only you
can use this URL:
http://www.dnjournal.com/archive/lowdown/2012/dailyposts/20121206.htm
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For
all current Lowdown posts - Go
Here
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We need your help to keep giving
domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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