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December 26, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Highlights From DN Journal's First Decade: 2007 - The Year the Domain Boom Reached New Heights

Last week I started running a series of highlights from DN Journal's first 10 years - an anniversary we will officially reach on January 1, 2013. Today let's revisit 2007 - a record breaking year when the domain business set some high water marks that still stand today. The year began with another major player joining the domain conference circuit when the first DOMAINfest Global show opened in Hollywood, California at the end of January 2007. That event, staged by Oversee.net's popular domain monetization unit - DomainSponsor - joined T.R.A.F.F.I.C. and Domain Roundtable in helping  spread the domain gospel around the globe.

DomainSponsor's Ron Sheridan (left)  and Stephen Baldridge at the first DOMAINfest Global conference in Hollywood, California in 2007. Ron (who, in a 2009 DN Journal Cover Story, was described as the Babe Ruth of Business Development) played a key role in developing the new show that is still held annually in California with a new name - Webfest Global.

Just two months later, the pioneering T.R.A.F.F.I.C. conference scaled new heights with a landmark show in Las Vegas that drew more than 600 attendees. One of the most vivid and unforgettable memories of my first decade in this business was walking into the ballroom at the Venetian Hotel and seeing that massive crowd stretching wall to wall. That's when I knew the domain business was not in Kansas anymore!

Part of the crowd at the record breaking 2007 T.R.A.F.F.I.C. West conference in Las Vegas.

As big as that Las Vegas show was, the best was yet to come. T.R.A.F.F.I.C. Co-Founders Rick Schwartz and Howard Neu decided it was time to take the domain business the media capital of the world - New York City. In August 2007 a big crowd packed the Grand Hyatt Hotel in Manhattan for a show highlighted by the most successful live domain auction in history. Just under $11 million worth of domains was sold in one day, and by the time the results from the accompanying online auction were added in, more than $12 million had changed hands. 

Auctioneer Joel Langbaum and Moniker Founder and CEO Monte Cahn had good reason to smile at the 2007 T.R.A.F.F.I.C. New York live domain auction. The sale, run by Moniker, would up generating a record $12 million in domain sales - a mark that has never been topped.

While the conferences continued to generate fireworks and push domains to an entirely new level we also continued to focus of the many fascinating personalities in the industry. I made a special trip to Los Angeles in September 2007 for the sole purpose of interviewing Thought Convergence leaders Kevin Vo and Ammar Kubba who were making big waves with their TrafficZ domain monetization unit. The result was an October 2007 Cover Story that detailed the remarkable personal stories of these two close friends and business partners who continue to play a key role in the domain industry today.

Thought Convergence leaders Kevin Vo and Ammar Kubba in Los Angeles - September 2007

2007 closed with one of the most widely read stories in DN Journal history - an in depth Cover Story profiling the world's most widely recognized domain investor - Frank Schilling. The headline on that article - Nice Guy Finishes First: How Frank Schilling Won the Domain Race After Starting at the Back of the Pack - sums up Frank's story pretty well, but the details of his journey are still a source of endless fascination to our readers. Frank has made a big move from domain investing to providing  domain services to his fellow investors over the past year (a move we detailed in our November 2012 Cover Story).

Frank Schilling (right) with his "mentor" and fellow domain industry legend Garry Chernoff 
at the 2007 T.R.A.F.F.I.C. East conference in Hollywood, Florida (photo by Barbara Neu).

Next time - 2008:  the year got off to a good start but the arrival of the worst global recession since the Great Depression, started taking a toll on our industry too.

(Posted December 26, 2012) 


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