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February 18, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Did You Know the Latest New TLD Land Rush Opened Today? Say Hello to .PW

You've been hearing about ICANN's impending (it always seems to impending) launch of hundreds of new gTLDs for many years now, but new gTLDs come in more than one flavor. Several new ones have been launched over the past decade, including .info, .biz and .mobi, and several others have been re-launched as new global TLDs after starting life as country code TLDs (ccTLDs). Well-known examples of the latter group include Colombia's .CO, Montenegro's .ME and one of the earliest ones from this category - Samoa's .WS

Land rush opened today for a new entry that was birthed from ccTLD roots, .PW, an extension that in the past served as the country code for the Micronesian island nation of Palau. Under a new licensing agreement the Directi Group has become the new operator of the .PW registry and is now marketing it as a globally open TLD they are branding as the Professional WebDirecti’s offering has proved to be popular with registrars worldwide as 90 of them from 31 different countries signed on to offer .PW domain registrations to their customers.

Chris Sheridan
eNom, VP, Business Development

Directi’s own ResellerClub, a major registrar services reseller, is, as you would expect, marketing .PW,  to tens of thousands of customers. An even bigger fish, Demand Media’s eNom, the world’s largest ICANN Accredited wholesale registrar, is also part of the .PW line up. Chris Sheridan, eNom's VP for Business Development, said “The market is looking for fresh and well-priced inventory and quality generic names are always in demand. We look forward to promoting .PW across our 8,800 strong reseller base as a well-priced alternative before the new gTLDs arrive.”

With so many new TLDs due to hit the market at once, it is certainly wise for the .PW camp to get their name out there now before the crowd arrives. They may also benefit from the impending horde of new gTLDs, simply because they have been written about so much that at least some potential new registrants are now more aware of the fact that there are other options to the right of the dot.

The big question for .PW and all of the new gTLDs to come is just how many domain registrants will be willing to try something new rather than retreat to the perceived safety of older, more established brands like .com, .net or their local country code. As always in this business, the time they are a-changin', and things are about to get even more interesting as the new gTLD drama plays out.

(Posted February 18, 2013)

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