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Most
of you know
Ari
Goldberger of ESQwire.com
as one of the domain industry's elite
attorneys. Some of you also know that he
is a serial entrepreneur who has an
ownership interest in some of the best
domain names on the web. Ari and his
partners have been hard at work developing
some of their top properties into high
profile websites. This month alone
they launched both Songs.com
and MD.com
(where Goldberger serves as CEO).
In
fact, if you were in Miami over the
past few days you may have seen Ari on
the street among a bunch of guys and a
camera crew wearing Max Gold T-shirts,
riding in a Max Gold van and flying Max
Gold balloons. It is all part of a guerilla
marketing campaign to promote
16-year-old progressive house producer and
DJ Max
Gold, a Songs.com artist who
hails from Goldberger's home base in Cherry
Hill, New Jersey. |
Ari
Goldberger
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Songs.com
founder Ari Goldberger (3rd from left) in Miami
with the
guerilla marketing team promoting 16-year-old
Songs.com artist Max Gold. Songs.com
has positioned itself as "the newest way
for artists, DJs, and producers to promote their
songs and music." The site was launched
this month to coincide with the Ultra Music
Festival and Winter Music Conference in
Miami. Goldberger said Songs.com aims to become
the leader in helping new and established
artists promote and distribute their songs and
music.
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Goldberger
and company also used a trade show, - a
medical convention in New Orleans -
to launch MD.com earlier this
month. MD.com aims to be the premier
directory of doctors on the Internet. The
site offers all doctors a free MD.com
website and provides patients with a place
where they can learn about each doctor’s
background and specialties, find offices
and associates, schedule appointments and more. |
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With
the category defining domain name as its
foundation, MD.com ranks high on the first page
of Google when you search "MD".
Goldberger and his teammates at Killer Brands
Media LLC have a lot more great generic .com
domains so you can bet Songs.com and MD.com
won't be the last new online enterprises you
will see from them.
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