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May 16, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Two Reasons Nashville.com's David Castello is Doing a Happy Dance 

Domain industry veterans are all familiar with the Castello Brothers (David and Michael) and the portfolio of premier properties held by their company Castello Cities Internet Network. Those include generic gems like Whisky.com and Bullion.com and geodomain powerhouses like PalmSprings.com, Acapulco.com and Nashville.com.

Most of you also know that David (a life long musician) moved to Nashville a couple of years ago to manage the career of upcoming rock star bree and play drums in her trio. While there David has also been spending a lot of his time working with DevDigital.com to take the Nashville.com website to another level.

It looks like that effort is paying off in a big way. Today Nashville.com announced record breaking traffic gains at the site. In addition to passing well established local rivals NashvilleScene.com and VisitMusicCity.com in Alexa's rankings, Nashville.com is now ranking higher than major city sites like NewYork.com, SanFrancisco.com and Chicago.com.

The DevDigital team that built and manages Nashville.com includes strategists, project managers, programmers, marketing pros, agency veterans, and designers who have 500 projects under their belts. They took on Nashville.com last November and had the revamped new site up in December with a steady string of traffic gains since then with no end to the upward trend in site.

The other thing David is excited about is tomorrow night's launch party for bree's debut CD titled All American Girl - an event that will be held at the Mercy Lounge in Nashville. The CD (cover shown at left) will be released to  the public on June 18th

The highly anticipated disc is already creating a lot of buzz. In fact Microsoft's MSN network has decided to feature the  bree CD on its Inside Music: Listening Booth page the week it is released.

David sent me an advance copy of the 11-track CD and it rocks from start to finish. Music fans are in for a treat when this one hits the street.

(Posted May 16, 2013)


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