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REParking.com
Founder Sean Sullivan
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BankAds.com
CEO & Co-Founder
Sean Sullivan has long believed the key
to getting the best domain monetization
results is to end reliance on the usual
search engine channels and build direct
advertiser relationships in specific
verticals. That's exactly what Sullivan and his
team did with financial services domains at
BankAds.com - unlocking previously untapped
revenue from finance, banking, credit card
and insurance related domains. Now, Sullivan is
targeting a new vertical - real estate
and mortgage domains with the beta launch of REParking.com. Having
built many direct advertiser relationships in the
real estate/mortgage field, Sullivan said
REParking.com is able to pay domain owners for
things like form leads and live call
leads, in addition to the usual pay per
click revenue that those parking such
domains were limited to in the past. What's more,
Sullivan said there are also options for domain
owners to receive compensation for all U.S.
traffic on a CPM (cost per thousand)
basis. Sullivan
said REParking.com is powered by patent pending
advertising technology that did
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not
exist until now. He believes that,
coupled with the direct advertiser relations the
company has worked meticulously to build, gives
them a unique position in the
monetization space. "We've been
meeting with advertisers to understand the
challenges that they face and then building
advertising solutions that meet their needs
and still bring even more revenue opportunity to
the domain owner," Sullivan said.
At
the present time, REParking.com is in invitation
only Beta mode, so any domain owner who
is interested in using the solution is
encouraged to visit
the site and register. They are
looking for domains
(with a focus on .com, .net and .org)
that receive traffic from the U.S. and are
related to the mortgage and real estate
industry. Sullivan said geo-targeted domains
like SeattleMortgage.com and MiamiRealEstate.com
are examples of the kinds of domains that
would be good fits for the REParking system. You
can learn much more about REParking.com in this
article at DNSR.com.
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