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July 15, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

My, How the Mighty Have Fallen! Only Thing of Value Left From CompUSA & Circuit City Are Domain Names and Trademarks

  

Humpty Dumpty image from Bigstock

10-15 years ago I used to spend a lot of time and money at the local CompUSA store in Tampa. The big box computer retailer was a dream come true - endless stacks of computers, accessories and software at reasonable prices. I liked it so well I wound up up buying stock in the company which I held for several years.  Fortunately I sold it (and even made a decent profit on it) before the tide turned against them, as it would soon after against giant electronics retailer Circuit City

When I found myself skipping trips to CompUSA to take advantage of even lower prices (and no sales tax) at online discount retailers like NewEgg and Amazon (who also delivered right to my door), I figured it was just a matter of time before the high overhead  big box stores would find themselves in a non-competitive position that they would not be able to escape from. So, I sold out and in ensuing years watched CompUSA go through a series of desperate moves and ownership changes, none of which stemmed the flow of blood. 

It was an online retailer, Systemax (operators of TigerDirect.com), who was the last owner of the CompUSA stores. A year after they bought the remnants of CompUSA in 2008, they also acquired the Circuit City name in liquidation and kept that  brand alive briefly as an online only retailer. Systemax finally decided it made more sense to brand all of their operations under one one name - the one they started with - TigerDirect. So, that banner is now on their online operation as well as a handful of retail stores (including one of the old CompUSA outlets here in Tampa).

That means the only thing of value left from two former retail juggernauts - CompUSA and Circuit City is the domain names and associated trademarks. Systemax has hired IP auctioneer Hilco Streambank to sell off those 

assets. The CompUSA packages includes 141 associated domain names, led by CompUSA.com, and the Circuit City package has 138 associated domain names, including CircuitCity.com.

Unlike open bidding auctions, this sale requires interested parties to submit private offers that will be reviewed, with the best of those then selected for further discussion and negotiation. Hilco said they expect the process to result in an offer being selected and a transaction closed within 30 days of submission. Hilco has set an August 15, 2013 deadline for initial bids to be submitted. 

If you have ever wanted to try to put Humpty Dumpty back together again - this could be your chance!

(Posted July 15, 2013)


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