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The
.CO
Registry
is ready to celebrate its 3rd birthday since the
Colombian country code was re-launched on
July 20, 2010 as an open globally available
extension. .CO's management team has been widely
credited for "writing the book" on how
to market a new (or re-launched) TLD.
Their efforts, which have included everything
from print pieces slipped under hotel room doors
to Super Bowl commercials have helped .CO
surpass 1.5 million registrations. Aftermarket
powerhouse Sedo.com,
who has been a .CO supporter from the start,
helped celebrate the TLD's 3rd birthday by
releasing a report
today (.pdf file) detailing how .CO has
performed on Sedo's sales platform. The report
said that Sedo has sold $2.6 million
worth of .CO domains since the 2010 re-launch.
The median price for .CO domains (the
point at which half of all sales were higher and
half were lower) was $570, a figure
exceeded at Sedo only by .com. Sedo said
the .CO median price has risen 14% since
2010 while the average price has shot up
by 37%, with the average actually
surpassing Sedo's average for .com. Lori
Anne Wardi, Vice President of Brand for .CO,
said, Its exciting to see that .CO is
already achieving average and median sales
prices on the secondary market that are on par
with and in many cases surpassing
industry heavyweights like .com and .org.
This said, we recognize that we are still a young
TLD with a lot to prove, so we plan
to redouble our brand building and community
engagement efforts, working even more closely
with Sedo and our other partners to build the
long-term value of .CO. Ms. Wardi, had
more to say about .CO's first three years in a post
on her blog today. You
can bet that many of the upcoming new gTLDs
will be looking at .CO's playbook
when
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3rd
birthday image from Bigstock
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they
start marketing their extensions. Sedo CEO
Tobias Flaitz noted, "Our work with
.CO from creating a successful launch period
and promoting and selling premium .CO domain
names, to using consumer marketing and community
building around the TLD is a great case
study of what it takes to
successfully launch and build a new domain
extension."
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