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August 28, 2013

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Here's the The Lowdown from DN Journal,
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The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

National Advertisers Say ICANN Preparations for New gTLD Rollout "Woefully Inadequate" - Claims Global Brands and Consumers Will Be Put at Risk 

In a letter we received this afternoon, the Association of National Advertisers (ANA), who represents dozens of well-known global brands including AT&T, eBay, IBM, Intel and Microsoft, to name just a few (see the full membership list here), blasted ICANN over "woefully inadequate" preparations for the impending roll out of new gTLDs

The letter said, "Name Collision is a major concern for global brands and consumers as ICANN prepares to roll out more than 1,000 new web site suffixes or top level domains (such as .hotel, .buy and .bank). ICANN’s preparations for this deployment have been woefully inadequate." ANA noted that the organization has long expressed concerns about what it called "ICANN’s rush to deploy these domains."

The letter noted, "ICANN itself has recently raised red flags that it may not fully know the true ramifications of a roll-out of new TLDs by stating that as many as 20% of all of the proposed TLDs present a large potential risk for name collision.  A recent third-party report commissioned by ICANN admits that the chance of clashes is significantly larger than ICANN initially suggested. The report readily admits that the data only counted the number (and not the types) of potential name clashes, which means ICANN has virtually no data to determine whether delegating new TLDs could 

interrupt important public safety communications, government web traffic, e-commerce applications, internal corporate communications or just casual web traffic."

On Tuesday (August 27), ANA sent a letter to ICANN strongly expressing its concerns and the organization said its member companies are working to determine if clash issues are present within their networks. Today's letter added, "These issues are highly technical, complex, and they will take more time than ICANN has allowed for a thorough assessment. It is extremely disappointing that ICANN is forcing companies to rush to conduct this analysis when ICANN has been aware of clash issues since 2009."

The ANA letter concluded, "ICANN’s failure to determine adequately the extent of the problem means that many companies are only now learning about these clash issues on the eve of the planned new TLD deployment. ANA is calling on ICANN to fulfill its mission to maintain Internet security and stability in the public interest and postpone the rollout until the full extent of name collisions can be determined."

ICANN has not yet publicly responded to the letter's claims.

(Posted August 28, 2013)


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