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September 27, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

German Domain Investor/Developers Christoph Grueneberg & Thomas Mueller Acquire Sale.co.uk Domain to Expand the Business They Created at Sale.de

Many of our readers (on both sides of the Atlantic)  are familiar with German domain investor/developer/entrepreneurs Christoph Grueneberg and Thomas Mueller. Among other things, the dynamic duo (who are frequent visitors to U.S. domain conferences and will be at the next T.R.A.F.F.I.C. conference on Fort Lauderdale Beach next month) have staged the most popular German language domain conference - Domainvermarkter-Forum - with 8 shows in the past 7 years. 

What you may not know about Christoph and Thomas is that they also own one of the biggest and best portfolios of generic .de domains. totaling over 50,000 in all (.de is Germany's ccTLD and is the most popular country code extension in the world). They have also developed some of their best properties into ecommerce sites, including their flagship, Sale.de, a business based on a domain they paid €47,600 for in 2007 ($63,308 at today's exchange rate). 

Now that their German shopping portal, a search engine that finds the latest bargains, coupons and discounts, has proven successful they are ready to expand the concept into new markets. Toward that end Grueneberg and Mueller have just acquired Sale.co.uk for £37,500 ($59,526 at today's exchange rate), giving them the perfect platform to introduce their brand to Great Britain. Grueneberg told me, "we want to thank Sedo Brokers Marc Stepken and Brian Michitti for arranging this purchase."

Thomas Mueller (left) & Christoph Grueneberg 
at the 2012 Domainvermarkter-Forum they 
staged in Dusselfdorf, Germany last year. 

Grueneberg and Mueller are already looking beyond Great Britain for further growth. Grueneberg noted, "We worked hard on the software for Sale.de in the past few years. Finally we achieved a stable and market-ready version, so now we will expand in new markets step by step."

Christoph and Thomas have expanded their range of events for domain investors as well. On October 9, 2013 they will host Domainvermarkter Stammtisch, a networking tour of Berlin in a luxury bus complete with gourmet food and drinks!

By the way, Grueneberg and Mueller's purchase of Sale.co.uk won't be the only big Sedo sale in our weekly domain sales report this week (that will be out Wednesday evening as usual). On his Facebook page this morning, Sedo Senior Broker Dave Evanson reported that he has closed the $160,000 sale of Intranet.com

(Posted September 16, 2013) 


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