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September 27, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

DomainNameSales Rolls Out New Services Designed to Turbocharge Sales - Beefed Up Brokerage Team and Buy It Now Option Among Improvements

DomainNameSales.com (DNS), the aftermarket domain sales platform founded by Frank Schilling, is continuing to add new services to a  site that has been a disruptive force ever since it opened to the public last year (DomainNameSales itself has actually been in operation since 2001 but it was previously limited to servicing Frank's own portfolio). 

The biggest change has been an expansion of the DNS brokerage team that now allows the company to have brokers personally follow up on otherwise dormant purchase inquiries. In a letter to client, Schilling wrote, "We have grown our brokerage team to 14 people, (who speak 10 languages) and are available 7am – 7pm Central time. We are very proud to announce an enhancement, which has been the secret to our success, and now can become the secret to yours too: follow up."

Schilling noted, "You now have the ability to select our brokerage team to revive interest in your inquiries that have not been active for 30 days. By opting in you can still keep self-brokering your new leads or choose us to take care of it all." 

Of course, as the old saying goes, there's no such 

Frank Schilling 

thing as a free lunch, something Schilling also addressed, writing, "We are also testing new exciting features, which we will be releasing in the coming weeks. As we endeavor to keep standards high and provide you with these innovative features we will be raising our commission rate for full-service to 12.5% across the board." As most of you know this rate is still well below what many other platforms charge (a 20% rate is not uncommon, especially on multiple listing service platforms). You can learn more about the DNS brokerage offerings here: http://domainnamesales.com/brokerage

Buy Now image from Bigstock

Another addition the DNS platform is the option to offer a Buy It Now price. This allows you to set prices for your names without the need to negotiate and display landing pages geared strictly toward the sale of your names. 

DNS Director of Sales Dan Adamson said, "To ensure that these transactions go smoothly we are providing the expertise of our in-house transfer specialists. Transactions will be cleared through Escrow.com and we are adding other sales channels, partners and registrars imminently. Any sale completed with ‘buy it now’ will be subject to a 10% commission through DomainNameSales.com."

Adamson added, "To learn more about this new functionality please refer to our new developers blog. There you can ask

questions and receive guidance on all the new functionality within the improved DNS platform. DNS clients can start using Buy It Now for their names by clicking here."

In another domain brokerage news note, well-known brokerage firm MediaOptions has added a new broker to their team with Neal Resnick coming on board there.  Resnick has a long track record that includes consulting and developing B2B and advertising relationships with CareerBuilder.com and domain investor relationships at GoDaddy.com.

MediaOptions CEO Andrew Rosener said, “Neal’s talent and background will particularly strengthen our relationships with businesses and startups who seek us out during their domain name search. Given Neal’s extensive knowledge and tenacious work ethic, we feel we have a tremendous new resource that will help us to support our continued growth.” 

Neal Resnick

(Posted September 17, 2013)


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