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October 04, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

People & Companies in the News:  Public Interest Registry, Demand Media's Steve Banfield and Hilco Streambank 

Several items to touch on today as we wrap another busy week for the domain business. The week started with the  Public Interest Registry, the not-for-profit operator of the popular .ORG TLD, announcing a major re-branding of the organization. By integrating the term "Your" into its new logo, Public Interest Registry aims to demonstrate its long-standing commitment to the individuals, organizations and companies that use .ORG and PIR's upcoming new gTLDs.NGO and .ONG. (The .ORG logo also got a stylistic makeover as you can see in the graphic at right).

PIR said the new symbol on the left side of the logos is meant to be a graphic interpretation of the organization's mission of being open to the public interest with a commitment to providing a platform that anyone, anywhere in the world can use to share their story.  

PIR's new company logo


New .org logo


Public Interest Registry CEO Brian Cute

PIR CEO Brian Cute said, "We're a small organization operating a huge domain that people around the world continue to choose year after year to engage their communities. "As .ORG continues to expand its international footprint and with the introduction of new internationalized domain names (IDNs), .NGO and .ONG launching in the near future, we felt the timing was right to update our brand to better reflect our unwavering commitment to the public interest and to those who choose these domains to give a voice to their causes, passions and ideas."

Each individual TLD logo includes the same graphic symbol found in the Public Interest Registry's logo but with its own unique color, creating a color scheme of greens, blues, and oranges to reflect the diversity of different voices, perspectives and people that Public Interest Registry serves.

Demand Media had some big news as well, announcing the hiring of 20-year Internet veteran Steve Banfield as Senior Vice President and General Manager of Registrar Services. In that role Banfield will lead Demand Media’s two well-known registrar businesses; Name.com and eNom (the world’s largest ICANN accredited wholesale domain name registrar)  as each team readies for the launch of new gTLDs. l

Banfield has previously built and overseen teams at notable technology and entertainment companies including Sony, Microsoft, Paramount Pictures and Real Networks. Demand Media's Executive Vice President of Registrar Services, Taryn Naidu, said, "Our registrar business serves many different kinds of customers – from consumers to business owners – with products that range from a single domain name to a comprehensive API for selling domains and services. Steve has spent his career creating

Steve Banfield
SVP & GM, Registrars Services
Demand Media

market share for new digital experiences – which is required knowledge as we move into a world with over a thousand new domain extensions coming to market.” 

One other note - Hilco Streambank is holding their second multi-asset premium domain name auction October 14- 17, 2013.  The auction will be conducted on Hilco Streambank’s recently updated proprietary online auction platform where registration and bidding are now open. 

The assets available in this auction consist of 15 domain packages, including individual domain offerings such as ROW.com, DL.com and brand packages that include both trademarks and domains like one involving  formerf consumer electronics firm Tweeter.com.

(Posted October 4, 2013)  

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