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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

You Think a Good Domain Name Is Expensive? How About a Mobile Phone Number That Just Sold for $2.12 Million!

The domain afterrmarket has been enjoying a resurgence in recent weeks. In the past two weeks alone we have reported the sales of Whisky.com at $3.1 million, Youxi.com ("games" in Chinese) at $2,430,000 and 37.com at $1,960,800. Nosebleed territory for sure, but how 

Cellphone Money image from Bigstock

many of you knew that some mobile phone numbers also sell at stratospheric levels, just like the best domain names?

A perfect example of that came last week when the United Arab Emirates mobile phone number 050-777-7777 was sold in an auction for a mind-bending Dhs 7.82 million which comes out to $2,120,000 at today's exchange rate. Why is that such a good number combination? To dial a mobile number within the UAE, you dial 050 and then the number. The string of seven lucky 7's should be self explanatory.

A Yahoo News! report on the March 8 sale said the multi-millionaire Emirati buyer did not wish to be identified (no wonder, since everyone now knows his phone number can you imagine how many people are already trying to call him)!

While it was the most expensive one, that was not the only high dollar mobile phone number purchased in the auction of "VIP" numbers released by UAE mobile service provider Etisalat. A total of 70 mobile phone numbers were put up for bid in a sale that generated more than Dhs 20 million ($5.44 million).

While $2.12 million for a mobile phone number is mind boggling, 050-777-7777 came with some extra perks. Etisalat also gave the buyer 22,500 local minutes per month for two years, 2,250 international minutes per month over the same time frame and 100GB of data per month for two years. In addition, 22,500 local text messages and 300 incoming roaming minutes per month for two years were included in the deal. Hey, for $2.12 million why put any restrictions on it - give the guy unlimited talk and text - heck, I get that on my $79 plan! 

P.S. Hat tip to George Hong for the lead on this story.

(Posted March 14, 2014)


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