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Ever
since social media
outlets like Facebook and Twitter
became the hot spots to gather
online, businesses have fallen all
over themselves to build a presence
on those platforms. Some - foolishly
- have even made their Facebook
presence their only online
presence. Domain savvy people have
been warning them every step of the
way that allowing someone else
to control their content was
a recipe for disaster. Now we are
seeing that prophecy being fulfilled
in spades.
I
always put our website first and
foremost (and have advised business
owners to do the same). In fact, I
only got around to setting up a dedicated
Facebook page for DN
Journal last month. Right around
the time we put the page up I
started seeing stories everywhere,
including this
one in Time Magazine,
detailing how Facebook is no longer
letting the vast majority of
people who Like and want to
follow a company's posts see
them - unless you pay Facebook
for letting your own followers view
the content you produce. Time
said that by February 2014 an
average of only 6% of
a company's followers were seeing
the company's posts - and it is going
to get worse. Facebook
reportedly wants to cut that to 1-2%.
So, 98% of your followers will
never see what you post (unless
you pay up). You want to talk about
traffic bleed!?
When
you compare that to the 100%
who can see your content when you
place it on a website built on your
own domain name, it's not hard to
see who you are better off having in
charge of your business indentity -
that would be you.
Don't
get me wrong - I'm not mad at
Facebook - they're in business just
like you and I are - they need to
make a profit and they can do whatever
they want on their website.
Don't you think you would be wise to
have the same degree of control
over what you create by having a
website of your own built on a
relevant domain name?
For
a long time I've heard peole predict
that social
media would eventually kill
domains. |
Do
you want a third party
standing between you and people
who want your product or service?
Then you had better have your
own domain/website and make it
the primary repository of
what you create. Security
guard image
from Bigstock |
