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June 11, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

.CO.COM Releases Most of Their Premium Land Rush Domains at Sub $50 Prices 

A major complaint about many of the new gTLD registry operators is that they are holding back all of the best names and only letting them go to those willing to pay astronomical prices. The .CO.COM, which is not a new gTLD but is an  extension that launched alongside the first 

 

wave of new G's, has decided to take a different approach.  On Tuesday they announced that they have released many of their premium (short, most memorable) domains for immediate hand registration. 

This move comes even though .CO.COM is still in their Land Rush phase (General availability begins July 8, 2014). In the past many registries have conducted auctions to try to get the highest possible price for Land Rush domains. .CO.COM decided to let them go at set prices that will vary from one registrar to the next, however in doing a spot check of some of the sample names they listed, three of the first four examples they showed (Beef.co.com, Biking.co.com and Billionaire.co.com) were all available at the registrar we checked for $46.99 each (only Best.co.com was gone from the quartet we checked). You can download the full list of released names here.

.Com image from Bigstock

To register one of the .CO.COM domains that have been released you go to the registry site, type in the name you are interested in and click Register Now. That will bring up a chart showing 21 different registrars you can order the name from, so you can choose a favorite from the list or do some shopping around to see who is offering the best price.

The .CO.COM announcement added, "In the coming days, we will also be announcing a significant adjustment to our remaining premium domain name pricing as well. Many of those with traffic will likely to be cash-flow positive in year-one if simply parked. If developed, of course, the potential is even greater. How do 

we know? We are seeing the traffic now, and have historical data going back for years. In the coming weeks we plan to make traffic data for specific domain names available publicly, so you can see for yourself."

(Posted June 11, 2014)  


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