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June 24, 2014

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Here's the The Lowdown from DN Journal,
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The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

ParkingCrew  Parent Team Internet Sells Majority Interest in Company to Matomy Media Group

A global digital-performance-based marketing company, Matomy Media Group, has acquired a majority ownership position in the Munich, Germany based direct navigation search company Team Internet AG, the parent company of popular domain monetization providers  ParkingCrew.com. As part of the deal, Matomy will increase a 20% ownership stake it already held in Team Internet to 70%. Matomy will also  integrate Team Internet products into its multi-channel suite of performance-based marketing capabilities. 

 

Team Internet, a company that  generated revenue of $23.3 million in 2013 with EBITDA of $4.16 million, also operates DNTX, a performance-oriented marketplace for direct navigation search traffic for desktop and mobile devices. Team Internet will continue to be led by its three founders, under the direction of CEO Nico Zeifang, who will work with Matomy’s global management team.

Matomy CEO Ofer Druker said: “Team Internet has developed an innovative approach to incorporating performance-based marketing capabilities that are based on an optimization algorithm within the direct navigation business for both desktop and mobile devices. The company’s founders – CEO Nico Zeifang, Chief Operating Officer Stefan Wiegard, and Chief Technology Officer Mario Witte, along with the entire Team Internet team – will bring s

Team Internet CEO9O Nico Zeifang

ignificant knowledge and capabilities to Matomy. This acquisition will enable us to broaden our scale and offer additional reach to our growing base of global advertising clients.” 

CEO Nico Zeifang said 'This is a defining move for the Team Internet business and our team. With the support of Matomy and its global reach we will continue to accelerate our growth and increase our market share through the deployment of innovative technology and capabilities.” 

Team Internet currently reaches more than 100 million unique users per month, and its Parking Crew service has monetized more than 23 million domains over the last four years. In addition, the company processes more than 3 billion ad placement bids per month across its DNTX platform. In November 2013, the company won the prestigious Deloitte Technology Fast 50 (Rising Stars) award for Germany.

(Posted June 24, 2014) 


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