Domain names  took a big step forward last year when Heritage Auctions (HA), one of the world's three biggest mainstream auction houses, began offering domains alongside the traditional high value assets like artwork, jewelry and coins that they are known for. 

HA will stage their 3rd Domain Names & Intellectual Property Auction on Thursday (July 24, 2014) in a live event at their Dallas, Texas headquarters. The sale will get underway at 1PM U.S. Central Time (2pm Eastern and 11am Pacific) with buyers able to place bids in person, by phone (1-866-835-3243), email ([email protected]) or online (http://domains.ha.com/c/halive/). 

Due to potential technical issues with Internet bidding, HA encourages online buyers to place proxy bids before the 10pm deadline Wednesday 

night (July 23). You will still be able to bid during the live event but having a proxy in place is a smart backup plan.

A primary reason that HA's entry into domain sales created so much excitement was knowing their involvement would draw a lot of attention to domain assets from the mainstream press and that has been the case with the Wall Street Journal, Forbes, GigaOM, PC World, ZDNet and several overseas news sites all having spotlighted HA domain events.