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September 09, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Industry Companies Plan to Give Domains a Major Push at Europe's Biggest Online Marketing Expo This Week

Europe's largest online marketing fair and conference - DMEXCO - will have a very strong domain industry flavor when it opens tomorrow in Cologne, Germany. Over 30,000 attendees from approximately 100 countries are expected to visit the 800 exhibitors who are setting up at the gigantic two-day event. 

 

Workers getting the Sedo booth set up for the DMEXCO Digital Marketing Exposition & Conference that runs Wednesday & Thursday (Sept. 10 & 11) in Cologne, Germany.

Sedo, who is based in Cologne,  will be have a particularly big presence, with their staff putting domains in both traditional and new gTLDs in front of the unique audience of influencers and decision makers. 

Sedo CSO Christian Voss, who is at DMEXCO, told us his team wants to make sure attendees understand the availability and importance of owning premium domains that are relevant to their clients or businesses. Their audience will include end user representatives from major brands, start-ups and eCommerce companies.

Several other domain companies have people in in Cologne for DMEXCO,  including .CLUB's  Colin Campbell and Jeff Sass and representatives from the largest new gTLD registry operator, Donuts.

Top internet brands including 

Google, Facebook, ebay, Microsoft, Yahoo, Yandex and  Baidu have booths  at DMEXCO too while consumer oriented companies like Nestle, IBM,  L'Oreal, Sony, Paypal, Philips, Kraft and Telekom have both speakers and staff on site for the big event. 

Multimedia agencies like GroupM, OMD, Mindshare, Publicis and many more will also have business sessions and talks at and around the event.

Above: Congress Hall in Cologne, Germany where DMEXCO 2014 is being held this week.

Below: An interior view of Congress Hall in the early stages of set up for DMEXCO 2014.

Sandra & Moniker from Austria's .AT registry
are ready to welcome attendees at DMEXCO 2014.

DMEXCO will get started at 9:30am (local time in Cologne) Wednesday and opening day will run until 6:30pm. Day two Thursday will also open at 9:30am but will end at hour earlier with the 2014 event closing at 5:30pm that day. 

There will also be evening social events of course with the already sold out Official Show Party slated for 8:30 Wednesday night. 

If you are interested in learning more about DMEXCO and getting information prior to future events you can sign up for a free newsletter here

(Posted Sept. 9, 2014)  


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