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November 11, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Endurance International Group Reveals Purchase of BuyDomains.com from NameMedia 

One of the best-known companies in the domain space, BuyDomains.com, was sold by NameMedia to the Endurance International Group (Nasdaq:EIGI) in the recently concluded 3rd quarter of 2014. The previously undisclosed sale was revealed when Endurance reported their 3Q-2014 financial results this morning. 

The exact price paid for the well established domain aftermarket platform and the nearly 1 million domains in the company's portfolio was not disclosed as the acquisition listed as one of three companies Endurance purchased for a 


total of approximately $77 million. However, BuyDomains is believed to have accounted for a high percentage of that total.

Jason Miner
will run BuyDomains.com for EIGI

The rapidly growing Endurance International Group, who earlier this year acquired Directi for $110 million, is a leading provider of hosting, domain and online business services offered through a family of well-known brands that includes Bluehost, HostGator, iPage, Domain.com, A Small Orange and ResellerClub. EIGI said it supports over 3.8 million subscribers and is able to tailor solutions for small businesses at every stage and level of sophistication. Endurance is headquartered in Burlington, Massachusetts, not far from BuyDomains's location in Waltham, Massachusetts.

By selling BuyDomains, NameMedia has now effectively exited the domain business, having sold their other major aftermarket platform, Afternic, to Go Daddy in September of last year. That doesn't mean we have seen the last of some of NameMedia's well-known management team members though. According to Domain Name Wire, Chief Operating Officer Jason Miner will stay on to run BuyDomains for Endurance. 

Update on this story: A few days after this story was posted, an SEC filing revealed that Endurance paid $44.9 million for BuyDomains alone - a lower price than many (including us) expected. 

(Posted Nov. 4, 2014)

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