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December 28, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

TrafficZ Exits Parking Business - Will Shut Down New Year's Eve

One of the biggest names in the domain parking business over the past decade, TrafficZ, is closing down effective at 12:00 AM Wednesday, December 31. Parent company Thought Convergence broke the news in a letter sent to clients this morning that said: 

 

As you no doubt have heard by now, we recently announced the sales of our Aftermarket domain marketplace and our Agreed online escrow platform. In parallel with those sales, we will be discontinuing the TrafficZ domain parking and monetization service as of December 31, 2014.

In order to facilitate a smooth and seamless transition for you, our valued clients, we recommend that you explore alternative monetization providers and options for your domain assets. Many of our friends in the industry provide excellent domain management and monetization solutions, so we're confident that you'll find a suitable partner in no time.

Regardless of what you decide, though, please make sure to update your nameservers by 12:00 AM PST on next Wednesday, December 31, 2014, after which time we will no longer be serving ads from our upstream providers.

On behalf of the entire TrafficZ team, we'd like to thank you for your loyalty and support over the years (since 2002!!). And, as always, we wish you luck and continued success in all of your future endeavors.

Cheers, and Happy Holidays,
Ammar Kubba & Kevin Vo 

TrafficZ's  Kevin Vo and Ammar Kubba in 2007

Ammar & Kevin were profiled in our October 2007 Cover Story at a time that proved to be the "golden age" of pay per click domain parking. In recent years, parking revenue has been decimated as upstream providers (especially Google) began keeping almost all of the income from advertisers for  themselves. Parking revenue from our own domains is now less than 20% of what is was in 2007 and many others have reported a similar free fall in earnings. Like some of them we  stopped parking many domains with traffic all together, opting 

to send those visitors to our own detailed "domain for sale" pages as aftermarket sales became a bigger and more important revenue stream than PPC. 

The combination of massive revenue declines and departing clients has made it a tough environment for parking companies, resulting in decisions by some to sell off the business (as Oversee did in sending DomainSponsor to RookMedia) or shut down all together as TrafficZ and other once key players like Parked.com have now done. 

With their divestitures of TrafficZ, Agreed.com (sold to Escrow.com) and Aftermarket.com (sold to Igloo.com), Thought Convergence can now concentrate on their more profitable services like DomainTools.com and  promising new ventures. 

(Posted December 28, 2014)


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